Dec 032013
 

PRESS RELEASE:

Tenba Introduces New Classic Bags

Vintage benchmark designs made available to a new generation of photographers

North White Plains, NY – December 3, 2013 – Leading the way in carrying solutions for over 30 years, Tenba announces a reintroduction of three vintage bag designs for a new generation of photographers. The Tenba Classic collection includes three models: the P211 courier bag, the P415 briefcase camera bag, and the Tenba 2 camera bag. These new Classic bags feature the same fine tailoring and uncompromising materials and hardware as when they were first launched up to thirty-four years ago.

The P211 originally introduced in 1979, was the first slim courier camera bag. It features Tenba’s patented lower lens compartment, which allows extra lenses and other gear to be as quick to access as the gear in the main compartment. The P415 came to market in 1986, and was the first truly great camera briefcase. A side zipper allows the bag to instantly double in size to accommodate additional gear when necessary. The Tenba 2 was designed in 1979 as the original minimalist camera bag: just one main padded camera compartment, and two slim pockets front and back.

Each Tenba Classic bag is made with the same materials and hardware as when they were first introduced: high-density nylon exteriors, YKK zippers and clips, genuine leather handles and embossed leather logos.

“These benchmark Tenba bag designs have been highly sought after for their legendary quality, great looks and high performance,” said Peter Waisnor, Marketing Manager of Tenba. “After fielding thousands of requests for these bags from around the world, we decided it was time to bring them to a current generation of photographers.”

Tenba Classic bags began shipping on December 1st at a suggested retail price of $59.95 for the Tenba 2, $89.95 for the P211, and $169.95 for the P415. To find more information about the Tenba Classic bags, and to see a full video demonstration of all Tenba products, visit www.tenba.com .

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About Tenba

Tenba provides innovative carrying case solutions for professional photographers and filmmakers, and their full equipment arsenal. Tenba introduced the world to soft-sided, professional camera bags in 1977, and has been an innovation and quality leader in the decades since. With so many years of experience in bag development and construction, along with a unique level of closeness and daily connection to the professional imaging community, Tenba is truly dialed-in to both the real-world needs of its customers and the latest in design trends, materials and manufacturing. With its own, U.S.-based, dedicated “bag lab” product development center and manufacturing facilities, both domestic and abroad, Tenba’s resources and capabilities allow the company to create unique and exceptional carrying and transport solutions for serious imagemakers.

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Tenba products are designed and marketed exclusively by MAC Group (MACgroupUS.com) in the USA, and are sold by distributors around the world.

 

Nov 252013
 

Prints for the Philippines

prints

Hey hey! It is Monday and I figured I would start the day with a good cause that can help so many in need. Neil Buchan-Grant, who has contributed to  this site on many occasions has started up a website called “Prints for the Philippines”  in where photographers can offer their prints for sale with 100% of the proceeds going to help the victims of the typhoon. Here is what the site says

“A collaboration of concerned photographers selling photographic prints to help the Typhoon stricken people of the Philippines. All sales go to the DEC Typhoon Appeal. New photographers being added daily. To see the current photographers, their unique offers and our team’s progress, click on “contributors” below”

So go check it out HERE and see if there is any way you could help out! They need people who want to buy prints or submit work to sell to raise money!

Thanks, and more to come today so check back!

 

Sep 092013
 

Leica-Cfront

The new Leica C (Type 112) Compact Camera 

Beautiful compact design!

Leica got it RIGHT with this one folks (for a rebadged Panasonic)! A spiffy and attractive compact pocket camera with a 28-200 zoom that looks amazing and has a built-in EVF. Based on the Panasonic Lumix LF1 but with much more style, the new Leica C looks more like an old Leica CM than anything, and that is a good thing. It will be shipping in October and will come in at $699 which is $200 more than the Panasonic version but this is a Leica with an all new design and as usual will have the Leica warranty and come with software. I think the new colors here are very very nice with a black/dark red top and white with a Champaign colored top. Very elegant if I do say so myself.

ctyp112back

You can pre-order at dealers like Ken Hansen ([email protected]) or the Pro Shop (561-253-2606) if you want yours at launch next month. :)

This new C Type 112 is a point and shoot style with a small 1/1.7″ 12 MP sensor and a 28-200 f/2-f/5.9 equivalent lens. Full HD video and WiFi/NFC.  Based on the Panasonic LF1 BUT this Leica is much nicer looking and designed by Audi Design. A slew of accessories is slated to hit by December.

I LIKE THIS one just for the design and the fact that it has a built-in EVF. Can’t wait to give it a spin. To be fair, the LF1 is the same but with a matte black finish. I played with one at B&H Photo today and it was actually quite nice. Also played with a Hasselblad Stellar at another store. That was very interesting :)

To those who feel this is overpriced..do you really think LEICA would release its hot rodded customized looking LF1 for the same price as Panasonic? NO. $200 upcharge is quite good for Leica as in the past it has been as high as $500, so $200 is not so bad for the premium for the Leica design and name and warranty.

 

Below the Panasonic LF1 which comes in at $498

lf1

 

OFFICIAL PRESS RELEASE BELOW of the NEW LEICA C:

LEICA C – the new line of Leica digital compact cameras

With the Leica C, Leica presents the first model of a new line of Leica digital compact cameras. Featuring a high-performance Leica DC Vario-Summicron 6–42.8 mm f/2–5.9 ASPH. zoom lens and an exceptionally large sensor with a resolution of 12 megapixels, the Leica C guarantees images that are particularly rich in details. Together with this, the fast zoom lens is ideal for an almost infinite number of photographic situations and delivers outstanding imaging performance even in unfavourable light. The Leica C is the first Leica compact camera to feature an integrated Wi-Fi and NFC (Near Field Communication) module for the wireless transmission of image data to smartphones and tablet PCs. It also offers a wide range of camera functions, various settings, in-camera processing options and an intuitively simple handling concept for flexible and spontaneous photography. All this, plus its particularly stylish and elegant compact design, makes the Leica C an ideal companion for all occasions where photos are a must.

Its technical features are certainly impressive, but the eye-catching beauty of the Leica C is above all characterised by its slim and stylish form. The elegant looks of this camera are the work of Audi Design, who were also commissioned with the development of the unique range of camera accessories. An unusual colour concept – the Leica C is available in two finishes, light gold and dark red and is complemented by a range of accessories in premium materials that highlight the unique looks of the new Leica compact camera line.

Its Leica DC Vario-Summicron 6–42.8 mm f/2–5.9 ASPH. 7× zoom lens, with a range equivalent to 28 to 200 mm in 35 mm format, is extremely versatile and ideal for every kind of photography from portraits to wide-coverage shots and capturing the beauty of landscapes. Even more creative freedom is provided by a freely programmable ring on its lens. The combination of high-precision optics and a large sensor guarantees outstanding imaging performance and pin-sharp pictures with brilliant, natural colours, clarity and contrast. Thanks to its extremely fast autofocus and a continuous-shooting mode with up to ten frames per second, it captures even the tiniest details.

The Leica C is the first Leica camera to feature an integrated Wi-Fi and NFC (Near Field Connection) module. This allows the wireless transfer of still pictures and video data to smartphones and tablet PCs via a WLAN connection. To enable this function, all users have to do is download the Leica C Image Shuttle app and install it on their iOS or Android end device. The photographer can then dial into a WLAN connection and the data transfer can begin. Another highlight: WLAN and the app enable remote control of the Leica C from a smartphone or tablet PC – particularly practical for remote-release photography and shooting with the self-timer.

The camera’s full-HD video function opens up even more creative opportunities. The 3″ camera monitor offers photographers complete control during exposure and recording. The camera’s integrated viewfinder is an additional aid to composition and assessment of scenes in brightly lit situations. Videos and still pictures alike can be creatively processed either in the camera or with the Adobe® Photoshop® Lightroom® professional imaging software supplied with the camera.

Concurrent with the launch of the Leica C, Leica is also extending its service portfolio. This provides particular benefits for Leica C customers, as they can take advantage of a secure image-archiving package as an exclusive starting offer. More details will be announced in the near future.

As the perfect complement to the Leica C’s elegant and stylish looks, Leica now offers a range of specially designed, perfectly finished, premium matching accessories. The range currently features five different models. Every single one of these bags and cases is a unique and fashionable accessory – for example, the Leica C-Clutch, an elegant clutch handbag with carrying strap. In light gold or dark red Alcantara with a sandblasted metal closer, it offers two separate compartments with ample space for the camera and other personal belongings. The Leica C-Twist wrap-around bag is also new. Also in Alcantara and in a choice of two colours, this bag is attached to the tripod bush on the base of the camera and then simply wrapped around the Leica C and elegantly closed with a magnetic clasp. Available in light gold and dark red, the Leica C-Snap and its materials mix of hard plastic and elastic silicone provides optimum protection against scratches and inadvertent knocks. A unique design lends this unusual accessory for the compact camera an eye-catching and personalised look. The Leica C-Pouch is an elegant pouch with a fascinating wrap-around design in black lambskin nappa. The Leica C-Case, an elegant case in black leather with lighter contrast stitching, also offers excellent protection for the Leica C. Thanks to its magnetic clasp, the case can be opened and closed quickly and ensures that the camera is always ready for action within seconds. This case is supplied complete with a matching carrying strap in black leather with lighter contrast stitching. The C-Hand Straps in soft and supple Alcantara in a choice of light gold or dark red complement the collection of premium accessories for the Leica C and guarantee optimum carrying comfort.

The Leica C will be available from authorised Leica dealers starting in October 2013. The Leica C-Pouch and C-Snap accessories will be available from December.

May 192013
 

PRESS RELEASE: Leica Majority Shareholder Buys in to Internet Photo Platform i-shot-it.com

Dr. Andreas Kaufmann, majority shareholder of Leica Camera AG, has acquired a 25.1% stake in the Internet platform “I-shot-it”. For a small fee, www.i-shot-it.com enables photo-enthusiasts—from amateurs to professionals—to take part in photographic competitions. An independent jury of internationally acclaimed photographers selects the prizewinners and in the open competitions, members of the “I-shot-it” community select the prizewinners by direct online voting.

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“Many amateur photographers, and professionals, too, think our platform is great, because this is where their work finds the recognition they would otherwise often never find”, explains “I-shot-it” founder Hartmut Hennige. “The majority of photo competitions are so restrictive or have such strict rules that many photo enthusiasts are barred from entering right from the start. We let everybody try their luck. The jury members, all independent, acclaimed photographers, know nothing about the entrants or the camera they used to take the pictures.” According to Hartmut Hennige, around five million pictures have been uploaded so far. Around one half of these were submitted as competition entries.

Winners of the online photography competitions receive cash prizes –financed by the charges due for uploading image material—and a Leica camera. The current thirteen categories include genres such as wildlife, landscapes, black and white, cars, transport, flowers, street photography, sports, food and more.

The majority of visitors to the “I-shot-it” Web site come from the USA with more than 132,000 visits and 1.85 million page views. Dr. Andreas Kaufmann from ACM in Salzburg, Chairman of the Supervisory Board at Leica Camera AG, reckons with high growth rates in the coming months. “There has been a tremendous upswing of interest in photography over the past few years. The wish to be able to present your own photos to a virtually unlimited number of people in competitions is widespread”, says Dr. Kaufmann. “The growing numbers of fans and users shows just how enormous the demand is amongst photographers around the world. We intend to satisfy this demand.”

May 022013
 

newzeiss

New Zeiss 12 f/2.8 Touit and 32 f/1.8 Touit lenses for Sony E and Fuji X mounts

You can now pre-order these at B&H Photo HERE

Woohoo! Finally, Zeiss has announced the release of brand new lenses for Sony E-Mount and Fuji X-Mount cameras and I have just gotten the invite to NYC to try them out this month in the flesh. Not sure I can make the event but I am thrilled to see Zeiss release some new lenses for these mirrorless systems, and what they are releasing appears to be very nice. A gorgeous 18mm equivalent wide-angle and a 50mm equivalent, both fast and both ZEISS quality! Mirrorless is maturing quite nicely :)

Touit 1.8-32 on Sony NEX and Fujifilm X

The Zeiss 32mm f/1.8 Lens for Sony E or Fuji X Mount. 

Price: $900

For those that want s super high quality fast 50 for your Sony or Fuji camera, here you go. Zeiss optics and design. Finally, some stellar lenses arrive for these capable cameras. Sure Fuji has their own 35 1.4 but I have a feeling that the Zeiss Touit 32mm 1.8 will surpass it in build, speed and quality. I am excited to review these and Zeiss will be sending me the lens to test SOON (within 2-3 weeks). Can’t wait.

Press blurb:

“The best of two worlds. Just like a 50 mm lens in 35 mm photography, the Touit 1.8/32 offers the same angle of view as the human eye. However, optimised for use with APS-C format sensors, it is simultaneously a lens that is so light and compact that it can be taken along simply anywhere and everywhere you go. Whether you are shooting portraits, landscapes or spontaneous snapshots, you will never cease to be amazed by what a Touit 1.8/32 can tease out of your camera. It is quite simply the ideal companion for capturing perspectives and colour- and lighting moods in perfect pictures.”

Read more about it HERE

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The Zeiss 12mm f/2.8 Touit

Price: $1250

The new 12mm 2.8 will be  a wide-angle for your mirrorless system. Available for your NEX or X, this is another Zeiss option that is VERY welcome in the Sony and Fuji world. This will be like an 18mm lens on your Sony or Fuji body, so a true Ultra Wide. Perfect for architecture or landscape.

Press Blurb:

“With an angle of view of 99 degrees, the Touit 2.8/12 wide-angle lens will soon become a firm favourite, particularly for landscapes and architectural photography. Its unique T* multicoating guarantees maximum transmission and outstanding absorption of extraneous light. The result: breathtaking image quality from edge to edge and corner to corner of the entire image field. What’s more, all moving parts of the Touit 2.8/12, conceived specifically for Sony NEX and Fujifilm X Series cameras, are engineered for extreme precision and a long working life. And finally, its strong and rigid metal bayonet mount makes it an absolutely dependable companion for many years to come.”

Read more about it HERE

Apr 122013
 

Beauties of Nature Workshop Announcement

June 7th-June 9th 2013

BON

Hey guys, just want to give a heads up and shout out for a workshop that a couple of good friends of mine are putting on in June. In fact, this may be  one of the coolest workshops (next to my Palouse adventure of course, lol) I have seen in a while :) If you have ever wanted to learn all about shooting models while being in an amazing setting for a weekend, set your calendars for June 7th to June 9th!

This is not a street workshop, this is an experience

I am seeing it more and more and I think street workshops are starting to burn out a bit and many of us are wanting something more from a workshop, I know I do . If I sit back and think about what I would want from a workshop it would be more like an “experience” that takes place over 2-4 days. Something that I would learn from, have fun with, and also remember for quite a while after it is over. That is how Ashwin and I came up with the Palouse Experience (which is now sold out) and how these guys came up with their “Beauties of Nature” workshop.

The “Beauties” workshop is put on by Todd Hatakeyama and Jay Bartlett and as I said, these are two great guys. Todd was my “Cruise master” on the 2012 Photo Cruise and also let me use his studio at no charge for my LA Workshop a while back. Todd and Jay are also joining me on the Palouse Experience and we are all excited about that one as well.

But as for  the “Beauties of Nature” workshop..it looks like it is going to be an AMAZING time. I am going to try my best to make it myself because it appears like there will be some great opportunities to do what I mentioned above..learning, having fun and some amazing memories. We need more of that in life.

So what is this workshop all about? Take a look at their website as it explains it all in detail but here is a snippet from their site:

“Nothing enhances the beauty of a gorgeous woman better than a breathtaking backdrop of wild terrain. Come join us for an all-inclusive weekend of photography, celebrity models, food, wine, and fun on an 80-acre ranch in the Paso Robles wine country of central California.

Learn how to shoot spectacular high-fashion models in an outdoor setting with studio strobes and natural light.

Don’t miss this once-in-a-lifetime opportunity to photograph dazzling women in an extraordinary environment. The Beauties of Nature await you!”

Yes, this one is all about shooting models while enjoying your surroundings to the fullest. Celebrity model Nikki Leigh will be one of the models on hand…

Photo below by Jay Bartlett, the main instructor on this workshop

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They will also feature celeb model Kathy Lyn Logsdon:

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Another snippet from their website:

“You’ll spend your weekend in the comfortable accommodations of our ten-bedroom hacienda. A private chef will prepare and serve all your meals, which include beverages and between-meal snacks. In the evenings, chat with your instructors, fellow photographers and celebrity models as you sip a glass of one of the region’s celebrated wines. In the morning, head out for a sunrise shoot on the ranch, then return to the dining room for a hearty breakfast. During the day, acquire tips on composition, lighting, and exposure from world-class photographers and guest speakers in exclusive lectures and workshops, then get supervised, hands-on experience with group shoots of our models out in the field.”

So there ya go, almost hard to resist! If you have ever wanted to shoot amazing models in some amazing settings..this one is for you! Below is the schedule:

Friday, June 7th

3:00pm to 6:00pm – Participants Arrive

6:00pm to 7:00pm – Dinner

7:00pm to 8:00pm – Lecture

8:00pm to 9:00pm – Sunset Landscape Shoot

9:00pm to 10:00pm – Capture One Lecture

Optional Late Night – Astronomy, Light Painting, Long Exposures

 

Saturday, June 8th

5:00am to 7:00am – Sunrise Landscape Shoot

8:00am to 9:00am – Breakfast

9:00am to 11:00am – Lecture

11:00am to 2:00pm – Model Shoot/Landscape Shoot

2:00pm to 3:00pm – Lunch/Lecture

3:00pm to 7:00pm – Model Shoot/Landscape Shoot

7:00pm to 8:00pm – Dinner

8:00pm to 9:00pm – Sunset Landscape Shoot

9:00pm to 12:00am – Optional Individual Model Shoot

Optional Late Night – Light Painting, Long Exposures

 

Sunday, June 9th

5:00am to 7:00am – Sunrise Landscape Shoot

8:00am to 9:00am – Breakfast

9:00am to 10:00am – Rinzi Ruiz Lecture

10:00am to 2:00pm – Model Shoot

2:00pm to 3:00pm – Lunch

3:00pm to 5:00pm – Photo Critique

Disclaimer

I never post about workshops from others nor do I promote them unless I am involved. While I am not involved in this one (though I may indeed be there), I felt some of my readers would like to know about this one as it is so much different than the same old same old street workshops that recycle constantly. It is refreshing, different, high class and the guys involved are top notch guys all the way. I am hoping  to see more of this style of workshop in the future, and is the direction my own workshops are heading toward as well.

BTW, I was not paid in any way to post this, just helping out a couple of friends to spread the word :)

More Information or to sign up:

You can check out all of the details about joining their workshop HERE at their “Beauties of Nature” workshop page.

Save $100!

If you are one of the 1st 5 to sign up you can get $100 off just by mentioning you read about it here on SteveHuffPhoto.com

Mar 062013
 

PRESS RELEASE

LEICA CAMERA ANNOUNCES LEICA STORE MIAMI OPENING

Miami Store 4

 

“Leica is excited to open its Miami location where we can now showcase inspiring photography and products in a city that is rich in art, culture and international business.” says Roland Wolff, vice president of marketing and corporate retail.  “Along with the Leica Store DC and Leica Store SoHo, this new location in Coral Gables is the newest addition to the network of locations dedicated to bringing the Leica products and lifestyle to a wider audience.”

A unique lifestyle destination, the 2,200 square-foot Leica Store Miami has opened in conjunction with Dale Photo & Digital, based in Ft. Lauderdale.  Customers will be able to experience the iconic brand and marvel at the photographic exhibits in an atmosphere that befits Leica’s tradition of German innovation and artistic excellence.  In addition to the entire product portfolio, the location will also offer a variety of special edition Leica Camera products such as the Leica X2 Edition Paul Smith.

Dale Photo & Digital has long been considered a leading Leica dealer. Our Leica specialists all have extensive product knowledge and an unmatched passion for the Leica brand,” said David Farkas, owner of Dale Photo & Digital along with wife Juliana. “We are extremely pleased and excited to bring this expertise and enthusiasm to Leica Store Miami. For us, opening one of the first Leica Stores in the United States was a logical progression for our business and we look forward to serving the Leica community.”

Leica Stores and boutiques complement an extensive dealer network and serve to further grow the brand in North America. In addition to the new Miami location, Leica Stores can also be found in Washington D.C.  and New York City. Leica Camera will continue to expand in 2013 with additional North America store locations.

The Leica Store Miami is open Monday through Saturday and provides customers the opportunity to schedule private appointments by calling (305) 921-4433. Hours, directions and the latest event information can be found online at www.leicastoremiami.com or on Facebook at www.facebook.com/LeicaStoreMiami.

 

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About Leica Camera:

Leica represents a union of craftsmanship, technology and experience. It is at once an extension of art, knowledge and philosophy, providing a state-of-the-art optical experience in a precision, hand-made photographic instrument. Leica Camera has a simple mission: to provide users with an incomparable experience, an instrument that defines an unsurpassed heritage and sets a standard of excellence for the industry to meet. www.leica-camera.comi

Miami Store 2

Miami Store 1

About Leica Camera:

Leica represents a union of craftsmanship, technology and experience. It is at once an extension of art, knowledge and philosophy, providing a state-of-the-art optical experience in a precision, hand-made photographic instrument. Leica Camera has a simple mission: to provide users with an incomparable experience, an instrument that defines an unsurpassed heritage and sets a standard of excellence for the industry to meet. www.leica-camera.com

Jan 222013
 

Sony Expands Lens Lineup for α E-Mount Camera System with New Wide-Angle and Telephoto Models

New 20mm f/2.8 “pancake” lens and Video-friendly 18-200mm f/3.5 – f/6.3 “Power Zoom” lens extend creative possibilities

SAN DIEGO, Jan. 22, 2013 – Sony is expanding its popular E-mount camera system with the addition of two new lenses compatible with all α E-Mount cameras and semi-professional camcorders.

New 20mm F2.8 ‘pancake’ wide angle lens (model SEL20F28)

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When mounted on any Sony α E-Mount camera, the sharp new SEL20F28 ”pancake” lens creates an exceptionally versatile, portable package ideal for a broad range of everyday shooting opportunities ranging from interiors to landscapes, street photography, casual snapshots and more.

The new lens features an ultra-slim design approximately 20mm from lens front to back, and with its wide angle of view (30mm on 35mm equivalent) and bright F2.8 aperture, it produces excellent contrast, resolution and clarity across the frame for both still image and full HD video shooting.

New 18-200mm F3.5-6.3 OSS Powered Telephoto Zoom Lens (model SELP18200)

SELP18200_Side

Originally offered only as a kit lens for the new NEX-VG30 camcorder introduced this past fall, the new SELP18200 powered telephoto zoom lens will now be available for purchase as a stand-alone lens.

Designed for serious videographers, the high-quality lens offers a generous 11x magnification range and whisper-quiet power zoom mechanics, focusing and aperture operation. This allows for smooth cinematic transitions when adjusting zoom level or manual settings during shooting. It features a comfortably positioned zoom lever that works with a switch on the lens barrel, allowing zoom speed to be selected in three different steps – from slow, beautiful shifts in perspective to dramatic crash-zoom effects. Zoom can also be controlled directly from compatible NEX-VG900, NEX-VG30 and NEX-FS700 (requires firmware update) video cameras.

The new lens also has built-in Optical SteadyShot™, which cuts the effects of camera shake and minimizes camera blur while shooting handheld at slower shutter speeds. Additionally, Active Mode further enhances stabilization at the wide end of the 11x zoom range ensuring smooth, stable footage even if the shooter is in motion.

While the new SELP18200 lens is optimized for video, it’s also a flexible choice for shooting still photography – from expansive landscapes to high impact close-ups of wildlife or athletes – with Sony’s α E-Mount range of interchangeable lens still cameras.

Sony α E-mount lens family expansion

These new models expand the Sony E-mount family to 13 native E-mount lenses plus two converters, covering virtually any shooting situation for photographers and videographers alike. Spanning ultra-wide angle, powerful telezoom, macro and fast, bright primes, the range includes premium optics by Sony and Carl Zeiss, and offers refined performance and easy handling throughout the line.

Pricing and Availability

The new E 20mm F2.8 (SEL20F28) wide-angle prime lens will be available this April for about $350.

The new E PZ18-200mm F3.5-6.3 OSS (SELP18200) motorized telezoom lens will be available this March for about $1200.

The Sony α family of cameras, camcorders, lenses and accessories can be purchased at Sony retail stores, online at www.store.sony.com and at all other authorized retailers throughout the Sony dealer network.

Sep 152012
 

Looks like SLR Magic is re-releasing the 23 1.7 but this time for NEX mount as well as the Fuji X mount and Micro 4/3. This fast prime will be a challenger to the Zeiss 24 1.8 at a much better price. They will also be showing some ultra fast T0.95 lenses so keep an eye on those. Here is the release direct from SLR Magic:

PRESS RELEASE

Hong Kong, September 15th, 2012.

During Photokina 2012 in Cologne,

Germany (September 18-23), SLR Magic will present attractive new CINE

products as well as its Toy Lenses, all of the highest technical

quality. Among them, will be a new SLR Magic CINE 35mm T1.4 lens in

stores by the end of 2012. SLR Magic would like to invite all

participants of Photokina fair held in Cologne to visit our stand in

Hall 3.1 B059.

 

SLR Magic will present its entire range of camera lenses, cine lenses,

spotting scopes, and camera accessories during Photokina.

 

A major attraction is a high-performance mirrorless format cine lens

with manual focus. With a focal length of 35mm and aperture of T1.4,

this lens joins the family of cine lenses designed for demanding

users. The reason why the 35mm T1.4 lens is not in the HyperPrime

series is because T1.4 is not the fastest speed we can design for this

35mm lens.

 

Ever since the release of the HyperPrime CINE 12mm T1.6 lens,

cinematographers have been requesting for a set of HyperPrime CINE

lenses. In addition to our new CINE 35mm T1.4 lens, we will also

showcase our 25mm T0.95 (MSRP: US $649) in mFT and 35mm T0.95 (MSRP:

US $1,249) in mFT, X-mount and E-mount concept lenses that are based

on the optical design of the HyperPrime CINE 50mm T0.95 lens.

 

Due to difficulty to source a particular material to manufacture the

HyperPrime 23mm F1.7 for E-mount announced on December 8th 2011 it was

discontinued within 3 months of launch. During this time, we have

re-designed the lens, increasing image quality across the frame yet

keeping the lens size and price similar to the original. The new

design also supports mFT and X mount cameras.

 

All details concerning the optical type and physical size of the lens

will be published at a later date. The SLR Magic CINE 35mm T1.4 lens

in mFT, X-mount and E-mount (MSRP: US $279) will be introduced for

sale in December 2012. The SLR Magic HyperPrime 23mm F1.7 (MSRP: US

$399) in mFT, X-mount and E-mount will be introduced for sale in

February 2013.

 

SLR Magic CINE 35mm f/1.4

Mount : mFT mount / E mount (NEX-VG900 is not compatible) / X mount /

Black Magic Cinema Camera mFT mount

Focal Length (35mm equivalent) : 70mm[mFT] 52mm[E] 52mm[X]

80mm[Black Magic mFT]

Minimum Focus Distance : 0.3m

Maximum Aperture : T1.4

Minimum Aperture: :T16

Optical Design : 8 elements, 8 groups (4 x Tantalum)

Lens Length : 70.3mm

Lens Weight : 370g

Filter Thread Diameter: 52mm

 

SLR Magic HyperPrime 23mm F1.7

Mount : mFT mount / E mount (NEX-VG900 is not compatible) / X mount /

Black Magic Cinema Camera mFT mount

Focal Length (35mm equivalent) : 46mm[mFT] 35mm[E] 35mm[X]

52mm[Black Magic mFT]

Maximum Aperture : F1.7

Minimum Aperture : F22

Optical Design : 9 elements, 8 groups (4 x Tantalum)

Lens Length : 61.3 mm

Lens Weight : 265g

Filter Thread Diameter: 49mm

 

Sep 102012
 

New Pentax K5II and K5IIs – They improved the K5? Looks to be so! 

To those asking me about new Sony products (over 340 e-mails flooded my inbox about this today) I will have a full write up and hands on report tomorrow night, so check back then for the lowdown. ;)

Today we have Pentax announcing a couple of new significant cameras that I will be keeping an eye on. I loved the Pentax K5 and found it to be one of my favorite DSLR’s ever so how will the brand spanking new K5II and IIs be? I found the K5 to be fantastic with the Pentax limited prime lenses and the K5II and IIs will offer even more bang for the buck in the small-sized DSLR market.

I love when the smaller guys release products that are giant killers in many ways and that is just what the K5 was. Now for $1299 and $1399 you will get a small-sized DSLR that is full featured, weatherproof and sealed, has a great LCD, great HD video, great control and customization, and this time even better IQ with the all new SAFOX X sensor which will offer better DR, better high ISO and overall better IQ than the previous K5. Basically this is an update to the sensor and AF more than anything and we now get to choose a version without an AA filter (this is GOOD) for an extra $100. Not bad.

This release is sort of NOT a big deal but then again it sort of is…the ability to buy a K5 without an AA filter..wow. Get ready for extra detail and crispness. Id have all cameras without an AA filter if it were up to me because I shot with an AA filterless M9 forever and ever and had maybe 3 shots with a moire problem. I’ll take extra detail and crispness any day of the week and I look forward to reviewing the new K5IIs (wanna send me one to test Pentax)?

I love Pentax and while I think they made a blunder with the K-01 a few months back I think they are on the right track even with an improved K5 because the K5 was beautiful as is..now it is even better.

You can pre-order the K5II below (DID NOT SEE A IIS OPTION YET):

Order the Pentax K5II Body only at B&H for $1299

Pre-Order the Pentax K5II with 18-135 zoom for $1599

 

The Pentax K5II – what it is all about:

  • 16.3 MP CMOS Sensor
  • 11 Point SAFOX X Autofocus System
  • 3.0″ Air-Gap-Free LCD w/ 921k Dots
  • 1080p HD Video w/ External Mic Jack
  • High Sensitivity 80-51200 ISO Range
  • Body-based Shake Reduction (SR) System
  • Steel Chassis with Magnesium Alloy Cover
  • Fully Weather Sealed and Coldproof
  • 7 FPS and 1/8000 Maximum Shutter Speed
  • HDMI Output for Stills, Video and Sound

The Pentax Q10!

I loved the Q even though it was small! About half the size of my iPhone 4s length and height wise. The thing was and is tiny but the IQ and usability was super! I remember shooting with it at my Chicago workshop  and the video and images were so good that at that time I was secretly thinking “wow..I am buying one”! Ultimately I found it to be a but too small but for some this is the whole reason to own a Q. Small body and teeny lenses that still deliver the IQ. Almost spy like. Actually, very spy like.

Pentax upgraded the Q to the Q10 with a new sensor, new anti shake technology inside and a newer and better defocus control. They also announced some new lenses like the 83-249 zoom lens at f/2.8. This lens comes in at $299. They are also releasing a K mount adapter so Pentax users can shoot with their old and trusty K mount glass. Wow. What a sight on a Q body :) The Q10 will come in at about $599 USA with a kit lens.

The Pentax Q10 will be pretty cool. The build of the original Q was excellent and I can not wait to give the 10 a spin :)

YOU CAN PRE-ORDER IT HERE:

Q10 in Silver

Q10 in Red

 

PENTAX Q10  - what it is all about:

  • back-illuminated CMOS sensors with12.4 million pixel
  • high sensitivity noise reduction
  • ISO100-6400
  • Burst (JPEG) five consecutive 5 fps
  • telephoto lenses and dark Faster AF speed when Face Detection AF (can recognize up to 12 people)
  • Custom Image, digital filter function, Smart Effect function
  • Auto Picture mode, Scene mode
  • full movie HD (1920×1080), 30fps, H. 264, smart effect
  • Bokekontoru feature image stabilization in the body
  • features HDR
  • Exposure modes P-Av-Tv-M
  • DR II dust removal function of ultrasonic vibration formula
  • built-in flash guide number 7
  • the battery life – improvement
  • body colors: black, silver, red,
Aug 292012
 

This is the official word from Sony on the NEX-5R release. What is super cool is that next Friday Sony will be flying out to my house with ALL of their new goodies for me to preview. For now, this is an update to the excellent NEX-5n which adds faster AF with phase and contrast detection,  WiFi and apps so you can transfer photos directly to your smartphone (Android and iOS) and much more, a touch screen with touch shutter firing and a new Auto Slow Shutter feature for low light video that brightens up the scene. I AM HOPING the camera will not overheat when shooting video but we shall see. The 5R is another update to their best selling NEX camera line, the 5. Should be superb as I loved the 5n. October release at $750 for the body and kit lens and $650 for body only.

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New Sony NEX-5R Camera Delivers Professional Imaging Power and Wi-Fi® Convenience in Lightweight, Stylish Package

New Compact System Camera Introduces Fast Hybrid AF and Downloadable PlayMemories Camera Apps™

SAN DIEGO, August 29, 2012 – Combining a stylish, lightweight design and the freedom of interchangeable lenses with large-sensor image quality, speedy AF and the intros ction of Wi-Fi capability, the new Sony α NEX-5R compact system camera offers all the benefits of DSLR-style imaging in a more convenient, portable package with added connectivity.

The NEX-5R camera features a newly-developed 16.1 effective megapixel Exmor® APS HD CMOS sensor – identical in size to sensors found in traditional DSLR cameras – combined with a powerful BIONZ® processor to assure richly detailed still images and crisp Full HD videos in all types of lighting conditions.

In a first for Sony’s line of interchangeable lens cameras, the new NEX-5R model features “Fast Hybrid AF” autofocus technology, combining phase-detection and contrast-detection methods to ensure speedy, accurate autofocus in any shooting situation. It is also Sony’s first interchangeable lens camera with integrated Wi-Fi capabilities for easy image sharing, saving and viewing, and introduces the new concept of downloadable Camera Apps for adding creative, fun features that can be personalized to fit a photographer’s needs.

“With the NEX-5R camera, Sony brings the core strength of our consumer electronics business into play to fully support our digital imaging business. This unique combination of technology and style results in a compelling new product that strikes the ultimate balance between size and performance.” said Mike Kahn, director of the alpha interchangeable lens camera business group at Sony Electronics. “With a host of exciting, innovative new features and the same outstanding image and HD video quality that our E-mount line has become known for, the NEX-5R is an ideal choice for step-up point-and-shoot users or more serious photo enthusiasts who don’t want to compromise on image quality and connectivity while traveling light.”

Fast Hybrid AF

The intuitive new “Fast Hybrid AF” autofocus technology utilizes 99 phase-detection AF points arrayed on the image sensor to detect a subject’s distance and quickly lock focus on it, and then utilizes contrast-detection AF to confirm extremely fine, precise details. In Speed Priority Continuous shooting mode, the camera will switch automatically to phase detection tracking AF and can track fast-moving action accurately in each frame up to 10 frames per second.

Wi-Fi Sharing and New Camera Apps

The added connectivity of the NEX-5R camera allows photos and videos to be transferred wirelessly to a smartphone or tablet running Sony’s free PlayMemories Mobile app, available on both Android™ and Apple iOS platforms. Additionally, content can be directly uploaded from the camera to Facebook® using a Wi-Fi connection and the new “Direct Upload” application, part of Sony’s new PlayMemories Camera Apps platform.

This new concept of PlayMemories Camera Apps is the world’s first application download service in an interchangeable lens camera that allows consumers to install new functions on demand, tailoring their cameras to fit their personal shooting needs. The service can be accessed over Wi-Fi or when the camera is connected directly to a PC via USB.

Available apps at launch, outside of “Direct Upload” as mentioned earlier, will include “Picture Effect+”; “Bracket Pro”; “Multi Frame NR”; “Photo Retouch”; and “Smart Remote Control. A variety of other apps including “Time-Lapse” and “Cinematic Photo” are also planned for release.

Shooters can also utilize the family of PlayMemories applications to transfer content directly to a networked PC, streamlining the image back-up process and avoiding the need to connect cables or transfer memory cards between devices. Additionally, they can transfer photos to any DLNA® compatible TV either through a wireless access point or any TV supporting Wi-Fi.

Added Flexibility and Functionality

Aesthetically, the new NEX-5R features a new fully programmable control dial and function button, a versatile combination for photographers accustomed to the flexibility and direct control of a DSLR camera. It also has a switchable on-screen digital level gauge that helps keep horizons level with landscapes and architectural shots.

Additionally, the new α NEX-5R model features an intuitive touch-screen LCD with a Touch Shutter function for added convenience. The clear, bright touchscreen can also flip upwards 180 degrees for easy arm’s length self-portraits.

Full HD (1920×1080@60p) movie shooting is enhanced with a new Auto Slow Shutter feature, adding extra detail to low-light clips. The camera detects dim interiors and night scenes, automatically switching to a slower shutter speed to brighten footage.

New Sony α Accessories

On the α accessories front, the stylish new LCS-SL20/B soft carrying case will be compatible with the new Sony NEX-5R model as well as other E-mount camera bodies. It features four internal dividers for easy storage of camera bodies and lenses, as well as a dedicated space for a tablet. The new LCS-SL10/B soft carrying case offers two internal dividers and multiple storage pockets in a compact size.

Also designed for Sony’s E-mount line is the new LCS-EME/BL, a modern, innovative sling bag. With space to accommodate an NEX and two additional lenses, the LCS-EME/BI is a perfect accessory for active photographers. Additionally, a new Screen Protect Semi-Hard sheet (model PCK-LM13) will be available that will help protect both the camera and lens of the new NEX-5R camera.

Pricing and Availability

The NEX-5R compact system camera will be available this October in silver, black and white for about $750 with an 18-55mm kit zoom lens as well as body-only for about $650.

The new camera and all compatible accessories will be available at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.

Please visit www.blog.sony.com/nex5r for a full video preview of the new NEX-5R compact system camera and follow #SonyNEX on twitter for the latest α NEX camera news.

 

Jun 052012
 

Sony’s New Advanced Cyber-shot RX100 Camera Packs Large Sensor and Bright Lens into Stylish, Pocket-Size Body

So is this Sony’s answer to cameras like the Fuji X100, the Leica X2, and Canon G12X?

With a name like the RX100 (much like Fuji’s X100) it would appear so as Sony is now jumping on the “X” bandwagon! This little bad boy appears to have great specs though including a 1 inch CMOS sensor (four times larger than your average P&S camera) and a Zeiss 1.8 lens. No built-in EVF though, but I would not expect it in a Sony camera like this anyway. It does have a nice 3″ 1.229 dot LCD (about a million more than the Leica X2). At 1st glance it reminds me of the Olympus XZ-1 but I do admit it is a good-looking compact. Sony says this will ship this month, in July for $650 and I look forward to testing one out. If it has good IQ, fast operation and good HD video then it could be a solution for those who want small, easy and quick. No muss, no fuss. We shall see! Press release is below and makes for an interesting read. ISO 25,600? Yep!

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PRESS RELEASE:

New Model Contains World’s First 1.0-inch type 20.2 MP Exmor CMOS Sensor and Ultra-bright F1.8 Carl Zeiss Vario Sonnar T* Fixed Lens to Deliver Outstanding Picture Quality

SAN DIEGO, May 16, 2012 – Travelling light no longer means compromising on picture quality with the Cyber-shot® DSC-RX100 camera, Sony’s new flagship compact camera.

Striking the ultimate balance of form and function, the stylish, aluminium-built RX100 camera inherits many advanced imaging features from Sony’s α range of A-mount and E-mount cameras, delivering beautiful still images, crisp full HD videos and a level of manual control and creativity unmatched by any other camera of its size.

“This camera is ideal for travel, portraits or street photography, delivering impressive results in a variety of lighting conditions with an intuitive, customizable control interface,” said Yosuke Tomoda, director of the Cyber-shot business at Sony Electronics.  “It’s a perfect step-up model for point and shoot users not interested in larger DSLR or compact system cameras, and also an outstanding choice for enthusiasts who may already own a large DSLR and are looking for a high-quality, pocket-sized ‘all-in-one’ second camera.”

 At the heart of the Cyber-shot RX100 is the world’s first 1.0-inch type Exmor® CMOS sensor with a resolution of 20.2 effective megapixels. Specially developed by Sony, the sensor has an area that’s approximately four times larger than the 1/2.3-type sensors in traditional point-and-shoot cameras. The sensor’s larger area takes in more light while capturing content, resulting in beautiful, detail-packed images and Full HD movie clips with very low noise.

The larger sensor is partnered with an exceptionally bright Carl Zeiss® Vario-Sonnar T* fixed lens with 3.6x optical zoom range.  In contrast to standard point-and-shoot cameras, it has a wide F1.8 maximum aperture to let in additional light and complement the resolving power of the larger sensor.

Similar to high-performance DSLR optics, the lens features seven- bladed circular aperture. This makes it easy to produce images with subjects in sharp focus against a smoothly-blurred, beautifully defocused background. The lens also features an Advanced Aspherical (AA) lens element that contributes to the camera’s extremely compact dimensions without sacrificing optical zoom performance or resolution.

Newly optimized to complement the 1.0-inch type sensor and lens, the camera’s powerful BIONZ® image processor maximizes shooting response times while helping assure exceptionally clean, natural images. It also extends sensitivity right up to ISO 25600 (using Multi Frame Noise Reduction), allowing for exceptionally clear handheld images in low light conditions. To capture fast-moving subjects, the RX100 camera can also shoot at up to 10 frames per second (in full resolution) and has high-speed autofocus that locks onto a subject in as quickly as 0.13 seconds (depends on scene and lighting conditions).

The new RX100 camera features a high-resolution 3-inch 1,229k dot Xtra Fine LCD™ display and also adds a new feature: WhiteMagic™ technology. This uses additional white pixels to boost screen brightness, allowing users to see subtle details and tones on the screen in all types of shooting environments, including outdoors in bright sunlight.

For making manual adjustments while shooting both still images and movies, the new camera has a smooth control ring around the lens body, which can be used to alter exposure, zoom, creative picture effects and a variety of other customizable functions.   Additionally, frequently used functions can be assigned to the Fn (function) button for instant access, and the Memory Recall feature can store up to three groups of customized shooting settings based on user preference.

Similar to a DSLR-style interface, there’s a choice of auto and manual focus modes on the Cyber-shot RX100 camera for enhanced image control. For those that prefer focusing manually, MF Assist magnifies images to simplify fine adjustments, and there’s also a pro-style peaking function that highlights sharply-focused areas of the image on screen.

The RX100 camera offers a generous choice of artistic options to expand creative shooting possibilities.  It includes the option for six different creative styles and a variety of popular picture effects including Toy Camera, Partial Color, HDR Painting and several others, most of which can be previewed directly on screen before shooting.

The new Cyber-shot features Auto Portrait Framing – a feature found on Sony’s latest α range of A-mount and E-mount cameras — making it simple to create sharp, perfectly framed portraits. This unique feature automatically detects faces in a scene, crops the picture accordingly creates a tighter, pro-style composition at full resolution.  Both the original and cropped photo are saved for review.

New accessories include a spare battery, dedicated carrying case and a battery charger designed to complement to the new camera.

Pricing and Availability

The Cyber-shot DSC-RX100 digital camera will be available this July for about $650.  The camera and accessories will be available at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.

May 162012
 

The new Sony NEX-F3 – An entry level NEX with nice design and features

Sony’s New α NEX-F3 Camera Packs DSLR-Size Sensor and Advanced Feature Set into Small, Stylish Body

 

SAN DIEGO, May 16, 2012 – Sony’s α NEX-F3 digital camera delivers professional quality photos with a compact, pocket-sized body, allowing consumers to explore the creative world of high-quality, interchangeable lens photography in a refreshingly fun and entertaining way.

The new NEX-F3 camera features the same space-saving mirrorless design as other models in Sony’s E-mount family as well as an advanced, 16.1 effective megapixel Exmor™ APS HD CMOS sensor, identical in size to sensors found in traditional DSLR cameras. The large sensor takes in more light during image capture, resulting in flawless, low-noise photographs and crisply detailed Full HD videos (60i/24p). Photographers can also easily create images with beautiful defocus effects, where the subject is focused sharply against a smoothly blurred background.

“Sony continues to redefine digital photography with our E-mount series, packing a large APS-C size sensor into a small, lightweight camera body to produce professional-quality images with ease,” said Mike Kahn, director of the Alpha business at Sony. “Featuring a diverse set of imaging technologies and offered at a great price, the new NEX-F3 model reinforces our commitment to this rapidly growing compact system camera market.”

The NEX-F3 camera adds a whole new perspective to self-portraits with a 180° Tiltable LCD screen, a first for Sony’s E-mount camera line. By simply holding the camera at arm’s length and flipping the LCD screen vertically, users can adjust the on-screen preview image and properly frame photos.

Additionally, the new model features a useful built-in flash to broaden shooting options indoors or in low light situations. Already introduced on Sony’s acclaimed NEX-7 camera, this pop-up flash handily brightens portraits and other shots without the need to carry an additional flash accessory.

The new NEX-F3 camera also includes the new Auto Portrait Framing feature for creating top-quality portraits quickly and easily. This innovative feature identifies a subject’s position in a composed image, and follows the “rule of thirds” to trim the scene appropriately around the subject’s face, creating a beautifully composed portrait. The cropped portrait is then boosted to full resolution using Sony’s unique By Pixel Super Resolution technology, which uses pattern matching to maintain superb image detail, tones and textures in the photo. Both the original and cropped image files are saved for review.

By Pixel Super Resolution Technology is also used for the “Clear Image Zoom” feature, which digitally doubles the effective magnification of any lens attached to the camera. Ideal for travel and everyday shooting, it’s a great way to boost maximum focal length without carrying extra hardware.

Other convenient essentials added to the new NEX-F3 camera include the Superior Auto mode, which intelligently recognizes a wide range of scenes and subjects and adjusts settings automatically. Battery stamina has been boosted to an industry-leading 470 shots (approx.) on a single charge – an approximate 18% improvement over its predecessor, the NEX-C3 model.

The camera is compatible with the FDA-EV1S viewfinder accessory (sold separately), which offers a high-contrast, high-resolution OLED viewfinder display and a wide viewing angle. The NEX-F3 model also features a high-quality, premium-feel grip for more comfortable handling and can be charged via either USB or a standard AC outlet.

 

New Lightweight 18-200mm Telephoto Zoom Lens for Sony α NEX

An ideal travel partner for the NEX-F3 camera, the new SEL18200LE E18-200mm F3.5-6.3 OSS LE telezoom lens offers a powerful 11x zoom range and superb resolution in an easy-to-carry package. Smaller and 12% lighter than the SEL18200 lens, the new E-mount model features Optical SteadyShot to compensate for the effects of hand-shake. It also features Direct Manual Focus to give users precise control over focus settings, resulting in crisp, beautiful images.

 

Pricing and Availability

The new NEX-F3 compact digital camera will be available this June in silver, black and white with an 18-55mm kit zoom lens (model SEL1855) for about $600. The new SEL18200LE telezoom lens will be available this July in black for about $850.

The camera kit, new lens and a variety of compatible accessories including the LCS-EJC3 carrying case, STP-XSG1 shoulder strap and STP-WS2 wrist strap will be available at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.

 

 

Apr 262012
 

PRESS RELEASE

GROUND-BREAKING CEREMONY FOR NEW LEICA CAMERA AG HEADQUARTERS IN WETZLAR

Solms, Germany (April 26, 2012) – Leica Camera AG commenced ground-breaking on a new headquarters at the Leitz Park in Wetzlar on April 25, 2012. Once complete, the new Schanzenfeld site will mark the company’s relocation from Solms. Attending the celebration were dignitaries from Salzburg’s ACM Projektentwicklung GmbH, the majority shareholder of the company, the board of Leica Camera AG and representatives from Leitz-Park GmbH, the project’s developers, in addition to Volker Bouffier (CDU), Prime Minister of the state of Hesse, members of the media and invited guests.

The plans, prepared by architectural firm Gruber + Kleine-Kraneburg, will bring forth an ultra-modern location for the production, administration and customer care divisions of Leica Camera AG in November 2013, with a projected ground-plan area of around 27,000 m² (approximately 290,625 ft²). The new site, built in accordance with the latest energy-efficiency standards, will then be a new home to around 600 Leica employees. Openly visible production areas, a Leica Museum, a Leica Galerie, a Leica Store, a photo studio and a restaurant expand the spectrum of engaging features for visitors, friends of Leica and anyone fascinated by photography. A central plaza will create a binding element between the new headquarters of Leica Camera AG and the existing facilities occupied by Weller Feintechnik GmbH and ViaOptic GmbH on the Leitz Park site. The overall investment volume for the Leitz Park construction project amounts to 55 million euros.

‘Leica Camera AG is a traditional Hessian company with a worldwide reputation for excellence. We can be proud that a company so important in the optical industry maintains its manufacturing and administrative facilities in our state,’ said Volker Bouffier, Prime Minister of the state of Hesse. ‘With the new company headquarters in Wetzlar, Leica remains loyal to its Hessian origins. I am certain that the company’s employees will ensure that Leica will continue to be an internationally renowned name that is always equated with the highest quality.’

‘The Leitz Camera set out from here to conquer the world and revolutionize photography almost exactly 100 years ago. Now that Leica Camera AG is returning to its birthplace, we are confirming the utmost importance the city possesses for the entire optical industry segment in Germany,’ added Dr. Andreas Kaufmann from ACM Projektentwicklung GmbH, emphasizing the signal sent out to the world for the ‘Optical City’ of Wetzlar by the new headquarters project. ‘Leica Camera AG is returning to Wetzlar, to a new home that will be open to visitors and photography enthusiasts and will offer a unique experience with valuable insights into the past, present and future of photography.’

‘The production and administrative buildings in the development are being built to the latest environmental and energy-efficiency standards and will allow us to rapidly satisfy the enormous demand for Leica products without the delays we have sometimes suffered in the past,’ stated Alfred Schopf, Chairman of the Executive Board at Leica Camera AG. ‘Our colleagues will enjoy a modern and attractive working environment that motivates, promotes creativity and enables us to provide Leica’s familiar technical perfection, satisfying the most stringent quality demands. The new headquarters development is a further milestone in the history of our company that benefits not only us but also our customers and visitors.’

 

About Leica Camera AG

Leica Camera AG is an internationally active, premium-segment manufacturer of cameras and sport optics products. The legendary status of the Leica brand is founded on a long tradition of excellence in the construction of lenses. And today, in combination with innovative technologies, Leica products continue to guarantee better pictures in all situations in the worlds of visualization and perception.

Leica Camera AG has its headquarters in Solms, in the state of Hesse in Germany, and a second production site in Vila Nova de Famalicão, Portugal. The company operates branch offices in England, France, Japan, Singapore, Switzerland, Italy and the USA. New and innovative products have been the driving force behind the company’s positive development in recent years.

Mar 302012
 

PRESS RELEASE

LEICA CAMERA ANNOUNCES LEICA STORE WASHINGTON DC

Retail concept debuts in North America with inaugural location grand opening May 2nd - 3rd

Allendale, NJ (March 30, 2012) – Leica Camera Inc., the legendary German camera and sport optics brand, announces the debut of its new retail concept in North America with the opening of the Leica Store Washington DC. Located at 977 F Street, NW, in the heart of downtown Washington, DC’s Penn Quarter, the store will feature the entire Leica photography and sport optics product portfolio.  Serving as a gateway into the world of Leica Camera, the Leica Store Washington DC will celebrate an official grand opening on Wednesday, May 2nd and Thursday, May 3rd.

“Perfect for Leica enthusiasts, professional photographers and new customers alike, the Leica Store Washington DC creates a completely immersive experience into the world of photography,” said Roland Wolff, Director of Corporate Retail at Leica Camera Inc. “Leica Camera has always represented the best in German engineering and the special culture of the picture. We are now able to offer a complete showcase for our products and services as well as a creative setting for our customers, bringing this central mission to life in a new way.”

A unique lifestyle destination, the Leica Store Washington DC will provide customers the opportunity to discover the art of photography with a retail space, a photography gallery featuring exhibitions shot with the Leica portfolio and a studioset up to demonstrate the exceptional performance of the Leica S-System. Keeping in line with Leica Camera’s commitment to increasing the enjoyment of photography and deepening photographic knowledge, the Leica Store Washington DC will also be an ideal setting for the immensely popular Leica Akademie workshops. In addition, the store will be designated as an S2 Pro Dealership and provide specialized demonstrations, consultations and support for professional photographers utilizing this revolutionary digital camera system. A knowledgeable and enthusiastic team of retail and photographic professionals will deliver expert information and advice to create the finest customer experience.

To celebrate the grand opening of the Washington, DC location, Leica Camera will host programming throughout a two-day event May 2nd - 3rd which includes workshops highlighting Leica’s product portfolio, a cocktail hour for professional photographers and an official opening ceremony showcasing the new setting to invited guests. The gallery space will feature an exhibition by internationally acclaimed Photojournalist Peter Turnley. As part of a new Leica Lecture Series, Turnley will present “Peter Turnley: Moments of the Human Condition” on May 2nd. Attendees of this lecture will not only view Turnley’s iconic photographs but also hear the stories behind the images that have shaped views of world history from the fall of the Berlin Wall and the 1989 revolutions in Eastern Europe to the devastation at Ground Zero on September 11, 2001 and most recently, the turning point in the Egyptian Revolution.

Leica Stores complement an extensive dealer network and serve to further grow the brand in North America. At present, Leica Camera has confirmed two additional store locations in the United States slated to open later this year, Leica Store New York SoHo and Leica Store Miami. Additionally, the company’s store-in-store concept will continue to expand with the Leica Boutique in Rancho Mirage, CA (located at Camera West) and Leica Boutique in Richmond, British Columbia, Canada (located at Broadway Camera).

The Leica Store Washington DC will be open seven days a week and provides customers with the opportunity to schedule private appointments.

For additional information, please visit www.leica-store-dc.com.

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