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Apr 192017
 

Finally! The new Sony A9 is here and so far, from what I have been hearing at the live event (streamed it live in my Facebook HERE) it is a beast. The awesome news is I get to shoot with it this week while in New York so I will have a first hands on look and video this week. Photo samples, thoughts and demos of its speed and abilities. This is the camera I have been waiting for, many have been waiting for.

If I were a. betting man, I would say this will be the most exciting camera release of the year. A game changer and I am pretty excited about it.

From what I am hearing the EVF is picture window like, the AF speed is incredible and the best Sony has ever offered. Sony says this camera IS THE BEST digital they have ever created, and it has to be!

Fully pro specs, full frame, blazing speed, and an all new sensor. New battery system with double the battery life of previous cameras, Dual SD card slots, silent vibration free shooting at speeds up to 1/32,000s.

Pre Orders start FRIDAY, and the price is around $4500 US. Just about what I had expected and hoped for. Stay tuned for much more on this new camera.

Quick Specs: 

World’s First1 full-frame stacked CMOS sensor, 24.2 MP2 resolution
• Blackout-Free Continuous Shooting3 at up to 20fps4 for up to 241 RAW5/ 362 JPEG6 images
• Silent7, Vibration-free shooting at speeds up to 1/32,000 sec8
• 693 point focal plane phase detection AF points with 60 AF/AE tracking calculations per second
• Extensive professional features including Ethernet port for file transfer, Dual SD card slots and extended battery life
• 5-Axis in-body image stabilization with a 5.0 step shutter speed advantage

Sony has also announced the new G Master 100-400 lens today, and that also looks like a beauty. I am still at the event, but will update soon!!!

FULL PRESS RELEASE:

NEW YORK, Apr. 19, 2017 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced their new revolutionary digital camera, the α9 (model ILCE-9).

The most technologically advanced, innovative digital camera that Sony has ever created, the new α9 offers a level of imaging performance that is simply unmatched by any camera ever created – mirrorless, SLR or otherwise.

The new camera offers many impressive capabilities that are simply not possible with a modern digital SLR camera including high-speed, blackout-free continuous shooting3 at up to 20fps4, 60 AF/AE tracking calculations per second 10, a maximum shutter speed of up to 1/32,000 second8 and much more. These are made possible thanks to its 35mm full-frame stacked Exmor RS™ CMOS sensor – the world’s first of its kind – which enables data speed processing at up to 20x faster than previous Sony full-frame mirrorless cameras11. This unique sensor is paired with a brand new, upgraded BIONZ X processing engine and front end LSI that maximizes overall performance.

This industry-leading speed and innovative silent shooting7 is combined with a focusing system that features an incredible 693 phase detection AF points. Covering approximately 93% of the frame, the focusing system ensures that even the fasting moving subjects are reliably captured and tracked across the frame.

The new α9 also features a vibration free, fully electronic, completely silent anti-distortion shutter7 with absolutely no mechanical mirror or shutter noise, making it an extremely powerful photographic tool for any shooting situation that demands quiet operation. To ensure maximum usability and reliability, the camera features a new Z battery with approximately 2.2x the capacity of W batteries, as well as dual SD media card slots, including one that supports UHS-II cards. An Ethernet port (wired LAN terminal) is available as well, and there is a wide variety of new settings, controls and customizability options that are essential for working pros.

“This camera breaks through all barriers and limitations of today’s professional digital cameras, with an overall feature set that simply cannot be matched considering the restrictions of mechanical SLR cameras” said Neal Manowitz, Vice President of Digital Imaging at Sony Electronics. “But what excites us most about the α9 – more than its extensive product specs – is that it allows professionals to see, follow and capture the action in ways that were never before possible, unlocking an endless amount of new creative potential.”

A New Standard of Speed and Focusing Accuracy

Critical to the record-breaking speed of the new α9 is the combination of the new stacked 24.2 MP2 Exmor RS image sensor, new BIONZ X processor and front end LSI.

The immense processing power from these new components allows for faster AF/AE calculation while also reducing EVF display latency. The processor and front end LSI are also responsible for the larger continuous shooting buffer, enabling photographers to shoot at a blazing 20 fps4 with continuous AF/AE tracking for up to 362 JPEG6 or 241 RAW5 images.

The camera’s innovative AF system tracks complex, erratic motion with higher accuracy than ever before, with the ability to calculate AF/AE at up to 60 times per second10, regardless of shutter release and frame capture. Further, when the shutter is released while shooting stills, the electronic viewfinder functions with absolutely no blackout, giving the user a seamless live view of their subject at all times 12. This feature truly combines all of the benefits of an electronic viewfinder with the immediacy and “in the moment” advantages that not even the finest optical viewfinders can match, and is available in all still image modes including high speed 20 fps4 continuous shooting.

With 693 focal plane phase detection AF points covering approximately 93% of the frame, the camera ensures improved precision and unfailing focus in scenes where focus might otherwise be difficult to achieve. The Fast Hybrid AF system – pairing the speed and excellent tracking performance of phase detection AF with the precision of contrast AF – achieves approximately 25% faster performance when compared with α7R II, ensuring all fast-moving subjects are captured.

Professional Capabilities in a Compact Body

Sony’s new full-frame camera is equipped with a variety of enhanced capabilities that give it a true professional operational style.

The α9 features an all-new, high-resolution, high-luminance Quad-VGA OLED Tru-Finder with approximately 3,686k dots for extremely accurate, true-to-life detail reproduction. The new Tru-Finder, which is the highest resolution viewfinder ever for a Sony α camera, incorporates an optical design that includes a double-sided aspherical element, helping it to achieve 0.78x magnification and a level of corner to corner sharpness that is simply outstanding. The EVF also utilizes a ZEISS® T* Coating to greatly reduce reflections, and has a fluorine coating on the outer lens that repels dirt.

This all adds up to a luminance that is 2x higher than the XGA OLED Tru-Finder from the α7R II, creating a viewfinder image with a brightness level that is nearly identical to the actual scene being framed, ensuring the most natural shooting experience. The frame rate of the Tru-Finder is even customizable, with options to set it for 60 fps or 120 fps13 to best match the action.

The α9 is equipped with an innovative 5-axis image stabilization system that provides a shutter speed advantage of 5.0 steps 9, ensuring the full resolving power of the new sensor can be realized, even in challenging lighting. Also, with a simple half press of the shutter button, the effect of the image stabilization can be monitored in the viewfinder or on the LCD screen, allowing framing and focus to be accurately checked and continually monitored.

The α9 also offers an Ethernet port (wired LAN terminal), allowing convenient transfer of still image files to a specified FTP server at high-speed, making it an ideal choice for studio photography, high-profile news and sporting events and more. There is a sync terminal as well, enabling external flash units and cables to be connected directly for convenient flash sync.

New Features for Fast Operation

Sony’s new α9 has several new and updated focus functions that support faster, easier focusing in a variety of situations. The camera features a multi-selector joystick on the back of the camera, allowing shooters to easily shift focus point within the frame by pressing the multi-selector in any direction up, down, left or right when shooting in Zone, Flexible Spot or Expanded Flexible Spot focus area modes. The new model also offers touch focusing on the rear LCD screen for easily selecting of and shifting focus towards a desired focus point or subject.

New for Sony E-mount cameras, the α9 includes the addition of separate drive mode and focus mode dials, plus a new “AF ON” button that can be pressed to activate autofocus directly when shooting still images or movies.

Additional new capabilities include the “AF Area Registration”, which allows frequently used focus area to be memorized and recalled via custom button assignments. There is also the ability to assign specific settings (exposure, shutter speed, drive mode, etc) to a custom button to be instantly recalled when needed. The camera can memorize and automatically recall the last focus point used in a vertical or horizontal orientation as well, instantly switching back to it when that specific orientation is used again.
For enhanced customization, a “My Menu” feature is available, allowing up to 30 menu items to be registered in a custom menu for instant recall when needed.

Double Battery Life, Double Memory

The innovative α9 camera features an all-new Sony battery (model NP-FZ100) with 2.2x the capacity of previous Sony full-frame models, allowing for much longer shooting performance.

Also, based on extensive customer feedback, the new camera offers two separate media card slots, including one for UHS-II media. The same data can simultaneously be recorded to both cards, or the user can choose to separate RAW / JPEG or still images / movies. Movies can also simultaneously be recorded to two cards for backup and more efficient data management.

High Sensitivity and Wide Dynamic Range

The unique design of the α9 image sensor represents the pinnacle of Sony device technology. The 24.2 MP 2 full-frame stacked CMOS sensor is back-illuminated, allowing to capture maximum light and produce outstanding, true-to-life image quality. The sensor also enables the diverse ISO range of 100 – 51200, expandable to 50 – 20480014, ensuring optimum image quality with minimum noise at all settings.
The enhanced BIONZ X processor plays a large part in image quality as well, as it helps to minimize noise in the higher sensitivity range while also reducing the need to limit ISO sensitivity in situations where the highest quality image is required.

The new α9 also supports uncompressed 14-bit RAW, ensuring users can get the most out of the wide dynamic range of the sensor.

4K Video Capture

The new α9 is very capable as a video camera as well, as it offers 4K (3840x2160p) video recording across the full width of the full-frame image sensor 15, 16. When shooting in this format, the camera uses full pixel readout without pixel binning to collect 6K of information, oversampling it to produce high quality 4K footage with exceptional detail and depth. Recording is also available in the popular Super 35mm size.
Additionally, the camera can record Full HD at 120 fps at up to 100 Mbps, which allows footage to be reviewed and eventually edited into 4x or 5x slow motion video files in Full HD resolution with AF tracking 17.

New Accessories

Sony has released a variety of new accessories to compliment the new α9 camera, including:

NP-FZ100 Rechargeable Battery – high-capacity battery with approximately 2.2x the capacity of the NP-FW50 W-series battery. It also supports InfoLITHIUM® technology, making it possible to view the remaining battery power as both a percentage display and five step icon on the camera’s LCD screen.

VG-C3EM Vertical Grip – provides same operation, handling and design as theα9 camera, doubles battery life and allows USB battery-charging via the camera body.

NPA-MQZ1K Multi-Battery Adaptor Kit – External multi-battery adaptor kit capable of functioning as an external power supply for four Z series batteries and as a quick charger. Kit comes with two packs of NP-FZ100 rechargeable batteries.

GP-X1EM Grip Extension – Grip extender with same look, feel and design as α9 body. Enables more solid hold on camera.

FDA-EP18 Eyepiece Cup –eye piece cup with locking mechanism

BC-QZ1 Battery Charger –quick-charging battery charger. Charges one new Z series battery in approximately 2.5 hours.

PCK-LG1 Screen Protect Glass Sheet – hard, shatterproof glass screen protector with anti-stain coating to prevent fingerprints. Compatible with touch operation and tilting LCD screen

Pricing and Availability

The Sony α9 Full-frame Interchangeable Lens Camera will ship this May for about $4,500 US and $6,000 CA. It will be sold at a variety of Sony authorized dealers throughout North America.

Apr 142017
 

Sony Gaining Steam. Takes #2 Spot for the FULL FRAME Market

Whoa! Sony is doing it, and just as I predicted long ago. They are creeping up in the full frame market, and now sit at the #2 spot for all out sales in the interchangeable lens segment (for full frame). Thanks to the A7 series, Sony has kept full frame alive basically and they show no signs of slowing. I feel if this new model comes sometime this year, (rumored A9 pro) they may jump to #1 by next year. Sony is KILLING it and for good reason. If you want to know why I think they are going to be #1 soon, be sure to see this.  But who is #1? I would think Canon holds that spot with their 5D series being so popular for photo and video duties but does that mean Nikon slipped to #3?

BTW, SONY ALWAYS WINS, lol. 

PRESS RELEASE BELOW FROM SONY

SAN DIEGO, April 14, 2017 – Sony Electronics – a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has announced today that their continued growth has vaulted them into the #2 overall position in the U.S. full-frame interchangeable lens camera market. (see footnote 1)

Sony’s interchangeable lens cameras and lenses have seen record sales in 2017, in particular within the U.S. full-frame camera market, where they have experienced double-digit growth (+23%) (see footnote 2) compared to the same period last year. The popularity of key models including α7R II and α7S II has been paramount to this success.

Additionally, Sony’s rapid growth has helped to drive growth of the overall full-frame interchangeable lens camera market compared to the same period last year. Without Sony’s contributions, the full-frame market would be facing a slight decline. (see footnote 3)

“Our commitment to the industry is stronger than ever,” said Neal Manowitz, VP of Digital Imaging at Sony North America. “We are always listening to our customers, combining their feedback with our intense passion for innovation to deliver products, services and support like no other.”

(1) The NPD Group / Retail Tracking Service, U.S., Detachable Lens Camera, Full Frame, Based on Dollars, Jan- Feb 2017

(2) The NPD Group / Retail Tracking Service, U.S., Detachable Lens Camera, Full Frame, Based on Dollars, Jan/Feb 2016- Jan/Feb 2017

(3) The NPD Group / Retail Tracking Service, U.S., Detachable Lens Camera, Full Frame, Based on Dollars, Jan/Feb 2016- Jan/Feb 2017

Sep 022015
 

PRESS RELEASE: Sony Launches “α Universe” Community Site to Engage, Empower and Inspire Photo and Video Enthusiasts

SAN DIEGO, Sept. 1, 2015 – Sony Electronics today has officially launched the “α Universe” website (www.alphauniverse.com), an online community site that will serve as a window into the world of the Sony α brand.

The site will feature a variety of engaging photography, videography, instructional and news content designed to educate, inspire and empower individuals throughout the greater imaging community. Highlights include a blog-style home page for feature stories, a continually refreshed “Social” page that showcases select #SonyAlpha posts from various social platforms, an “Artisans” page that features profiles and portfolios from Sony’s Artisans of Imagery and an interactive calendar outlining Sony digital imaging events throughout the United States.

“Today’s photo and video enthusiasts are utilizing Sony cameras to capture imagery with a level of detail and resolution that they never could have imagined,” said Neal Manowitz, Deputy Vice President of digital imaging at Sony Electronics. “α Universe gives us an ideal platform to showcase their work. Featuring an innovative and artistic design, the new site shines a bright spotlight on our growing army of ambassadors and their passion for the Sony α brand.”

image001

α Universe will source its content directly from a variety of contributors, influencers and working professionals while also repurposing and reposting relevant articles and videos from throughout the online community. It will also become the chief outlet for exclusive breaking news and information direct from the Sony imaging team. The main sections/tabs of the site are as follows:

· Home – A “blog style” format with continually refreshed feature stories and upcoming events, plus a link to apply for Sony’s PRO Support service program for working professionals.

· Artisans – The new in-depth homepage for Sony’s rapidly evolving and expanding Artisans of Imagery program. This page features profiles of all 40+ Sony Artisans of Imagery including artist bios, feature galleries and videos.

· Social – This highly visual page will showcase a curated social media livestream of photos that have been tagged with #SonyAlpha by customers throughout the world, ranging from amateurs to pros.

· Calendar – An interactive calendar that highlights all Sony Imaging events taking place throughout the country, including retail events, trade shows, Artisan workshops and speaking engagements and more. Users have the ability to filter and search by zip code.

· Discover – An engaging archive page hosting all historical α Universe stories. Particularly useful for those looking to expand their photography / videography knowledge of a certain topic, site visitors can easily search and access content based on a series of pre-selectable keywords/categories.

 

 

Apr 082014
 

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Year of the Alpha – 52 Weeks of Sony Alpha Photography

by Toni Ahvenainen

Introduction

My name is Toni Ahvenainen and I am a 37 years old photography enthusiast who works as a graphics and web designer in Finland. I bought my first own digital camera, Sony Nex-5N, about two years ago and was immediately bitten by a photo bug. During my first year I took over 26,000 pictures, but as much as I liked it, after year and a half I found myself going in circles. I felt I was taking same pictures repeatedly and that there wasn’t anything new to shoot. I could take a couple of interesting shots every now and then, but never found a real reason to do it, because I didn’t have any meaningful place to put them – even in my hard drive I never found appropriate folder name for them. In short, I had locked myself inside my own perception and I needed to find a new direction to my photography.

Late 2013 I decided that the year 2014 would be my year of photography, in which I would concentrate in developing my own photographic eye and also get some publicity to my work. With some planning and inspiration from various ‘365 days’ projects I decided to put up a similar photo blog. After couple of months of hard work Year of the Alpha – 52 Weeks of Sony Alpha Photography’ was born and I started my year of photography at January 1st (and will end it at 31st December). So far it has surpassed all my expectations. In first month my photo blog gathered over 40,000 page views, which is quite nice considering that couple of months ago I was just taking pictures on my own and never sharing them with anyone. I’ve also received so much encouraging and positive comments from friendly photographers that it has really affected me deeply. Starting a photo blog has really been a magic carpet ride for me and my photography.

In this article I will introduce my photo blog and share some of the photographs I’ve taken during the first three months. I will also discuss some methods and ideas I’ve found useful while trying to develop my photography. I hope it will be an inspiring read because one of my goals has been to share inspiration with others.

What is Year of the Alpha?


Year of the Alpha – 52 Weeks of Sony Alpha Photography’ is a photo blog where I share my work on a weekly basis at least two images per week and often more. Name of my the blog refers to Sony Alpha brand (no affiliation with Sony corporation) and with this conscious choice as I’m searching for followers who use Sony Alpha photography equipment – but as photography is pretty universal I believe anyone can enjoy it. Chronologically Year of the Alpha is divided into five seasons. With every season I will explore a different theme, all of which are attached to my subjective taste and perception of photography. So far only the first season has been completed. Season of Blackness concentrated on lo-key photography with creative edge and most of the photographs you see here are from that season.

You can find my photo blog here: http://www.yearofthealpha.com

As I said earlier, Year of the Alpha has surpassed all my expectations. I’m mostly surprised about the way it has triggered my creative spot and make me take photographs I never dreamed of before. It’s been a good start and since it’s all about sharing inspiration, here’s what I’ve learned so far.

1. Being able to create photographs continuously is a state of mind 
When I started my endeavor the first thing came to my mind was, how I’m going to find something meaningful to shoot every week continuously for full year. It takes a fair bit of commitment to keep on working with your photography for full year and that’s what the most people are afraid with similar photography projects. Before I started I had, like everyone else, different concerns regarding why it might be difficult to find anything to shoot. You know the story, it’s the lack of ideas and inspiration, bad weather and lighting conditions, mundane close environment, not enough time, bad camera gear etc. Now when I look back after three months of shooting, I’ve come to realize that these reasons are not really about circumstances, they are about state of mind.

If there is one lesson that I’ve learned so far, it is that active photography creates new opportunities and great photographs by its own weight. If you just take your camera everywhere you go and keep on shooting even when circumstances don’t seem fruitful at first sight, you’ll be amazed how much there is good photography to be made. It’s not about ‘finding good subjects or circumstances’, but expanding your own consciousness regarding what you think is good photography. Learning to find new creative possibilities is a process which will happen in one’s mind, not by acquiring new gear or just wandering about in hope of a good situation. Limitations are good, because creativity happens if it has framework which it can challenge. If there is no framework, in other words limitations, there is no creativity either. It’s a self-strengthening process, first you just need to let go of perception that there isn’t anything to shoot – there is, you just have to shoot to see it.

2. Finishing your photographs will close the feedback circuit
The second thing I’ve learned with my project is to finish my photographs. With today’s digital cameras and their massive memory storages, it’s easy to keep on shooting actively but never sit down to really look what you have done. The problem with unfinished photographs is that you are not truly engaged with your photography. Not selecting the best shot, not cropping it for best composition, not post processing it and not declaring it ‘ready’ is same as leaving your work halfway. Half-cooked pictures will not provide you enough feedback neither will they guide your learning process, because they will leave backdoor of your mind open for all kinds of excuses. 

Once I started my photo and was forced to finish my photographs properly, I quickly learned that finishing them will essentially close the feedback circuit of my own mind. After I’ve selected my shot, post processed it and declared to myself ‘it’s ready’, I can evaluate my success and failures more clearly. I would also recommend to put your finished photographs in a special place where you can see them all at once. When you see them there next to each other, you can finally start asking questions. ‘Why I like these shots better than those ones’, What’s common with most of my photographs’, etc. This kind of evaluative view over your own work will help you build up understanding of yourself as a photographer. But it requires that you have engaged with your photographs, which rarely happens if one doesn’t them finish in the first place.

3. Develop your photographic eye with goals and limits
The third thing I’ve learned with my photo blog is that I can develop my photographic eye by setting myself different tasks with goals and limits. My tasks are related to five different seasons which I’m carrying out, but they can obviously be anything from single photographs to total body of work. Setting yourself goals and limits will greatly benefit your photography. First of all, they will give you a guideline which to follow. Persistently diversified paths of endless possibilities will narrow down to something meaningful one can actually hope to realize. Having a goal makes it possible for you to plan your photography and planning means that photographs are something you make, not just randomly take from your surroundings. Secondly, the limits you impose will determine if you are succeeding or not. It’s soothing to have at least to some extent a clear indicator for succeeding. Of course you can make great pictures without limits too, but it’s easy to shoot too diverse stuff and not have a clear understanding of what makes them great in the end. Thirdly, the goals will make your work ready. They will define the stage when you’ve done your job. Without the goals defining the limits, one will easily splash across different objectives and nothing gets done to an end. And finally in the end, how you solve these tasks will shape you as a photographer. Starting a 365 days or 52 weeks project is great way to concentrate on developing your photographic eye, but one still needs to guide it with goals and limits to make most of it.

4. Anyone can do it
If I would have to raise up one thing from this lengthy article, it would be that anyone can do it. Internet opens up a new ground for creative ideas and it’s not meant just for big software developers like Flickr or 500px. It’s also a playground for single individuals who want to find new ways to refresh their photography. With all the diverse services available, one can build up their ideas and get them running very fast with very little costs. It’s been quite fascinating to see what I’ve achieved with my photo blog so far, but it’s not anything unseen before – others have done it before me and with much larger scale. In fact my photo blog was very much inspired by Italian photographer Luca Rossini, to whom I need express my gratitude for all the inspiration and help. But the bottom line is, anyone can do it.

What’s next?
I’m currently running my second season, Season of Tilt, in which I will try to guide my photography to more personal realms. Season of Tilt could be described as a psychologically tilted season which merges things from my dreams, memories and inner feelings. Name of this season also implies to Lensbaby which has been kind enough to support me with their most interesting lenses. With Season of Tilt I’ll be using exclusively Lensbaby Composer Pro with three of their most sought after optics: Double Glass, Sweet 35 and Edge 80. If interested, you might want to follow it through just to learn more about them. 

Thank you for reading my article.

Now, get inspired, create your own project and enjoy doing it!

Sony Nex-5N, SEL50F18, ISO400, f/4.0, 1/1250sec

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Sony Nex-5N, SEL50F18, ISO200, f/2.8, 1/13sec

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Sony Nex-5N, SEL50F18, ISO3200, f/4.0, 1/400sec

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Sony Nex-5N, SEL50F18, ISO640, f/1.8, 1/80sec

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Sony Nex-5N, SEL50F18, ISO100, f/6.3, 1/800sec

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Sony Nex-5N, SEL1855, ISO1600, f/11, 1/4sec

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Sony Nex-5N, SEL50F18, ISO200, f/2.8, 1/30sec

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Sony Nex-5N, SEL50F18, ISO250, f/4.0, 1/80sec

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Sony Nex-5N, Lensbaby Edge 80, ISO400, f/4.0, 0.8sec

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Sony Nex-5N, Lensbaby Edge 80, ISO100, f/2.8, 1/80sec

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Sony Nex-5N, Lensbaby Edge 80, ISO100, f/5.6, 1/1250sec

Image-11Sony Nex-5N, Lensbaby Edge 80, ISO100, f/5.6, 1/1250sec, Raw

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