Dec 052014


The Sony A7II – First Look and Video!

Order the A7II at Amazon – Amazon says they start shipping on the 11th of December

Order the A7II at B&H Photo – B&H says shipping starts December 9th


The Sony A7II has arrived and is in my hands and I am much more impressed than I expected to be. I assumed it would be an A7 with 5-Axis IS but it is quite a bit more than that. At the price of $1698, this is THE full frame camera to have for any enthusiast, hobbyist or anyone who has the passion of photography and wants extraordinary results with their camera gear.

1st off, take a look at my video below where I talk about my 1st impressions of the Sony A7 II…


The camera feels awesome in the hand, so much better than the old A7, A7r or even A7s. The new button placements are just about perfect and the larger grip (that I thought I would hate) feels JUST right. The camera also looks nicer, and feels much better built  – more solid. Feels like a pro camera in my hand and the 5-Axis worked wonders during some test video footage I took today. Made it appear like I was using a steady cam. The AF is indeed faster than the old A7 and the IQ, just as Sony has claimed, has been improved. I now see the better color, AWB and punch of the A7s but with more detail..amazing detail..even when shooting plain old JPEG.

Three 1st snaps with the A7II in my house, which was dimly lit BTW – One with the Zeiss 35 2.8 and two with the Voigtlander 40 2.8 – you MUST click them for larger and true 100% crop. These are JPEG! AWB did well for all three with no odd color casts.





Click the image below to see just how rich, deep, colorful and detailed an OOC JPEG is from the A7II using the 35 2.8



and one in B&W at ISO 2500 – NR turned off – 35 2.8


So my enthusiasm went sky-high after taking the A7II out of the package and putting it in my hand. My A7s can not be replaced by the A7II as the II can not do low light like the A7s but it will be the PERFECT companion to the A7s (which will be moved to low light status) as  the A7II now has stellar color and IQ.

Sony is kicking ass and I have yet to use a camera this year that feels as good, looks as nice and performs like this one. No Fuji, no Olympus, No Leica, No Nikon has done it. The A7II makes the Nikon Df feel like a toy in the hand, that is how much better it feels over the A7 Mark I. I love the Nikon Df, it is the only DSLR I would own (and did for a while) but the A7II has shown that Sony still means business and they are not backing down.

An OOC JPEG from the A7II and Voigtlander 15 (The A7s is on the table)



and another shot of the A7II


As you can tell, I am excited about this one..more so than the LX100 and X100T I have here to review as well (though I prefer the LX100 to the X100T).

I will be posting a full review of the A7 Mark II within 2-3 weeks. I need to make sure I get some quality time with it and snap all kinds of images in all kinds of situations to see just how well it behaves when pushed. 1st impressions are all positive so far!

Just some quick notes: This does NOT have a touch screen, it does not have the silent shutter and it will not perform as well as the A7s with Leica M ultra wide angle lenses. When using manual lenses the 5 Axis works well – you can assign what focal length you are using and the camera does the rest. Easy as pie. Buttons are all customizable..Sony has come a long way since the NEX series! The A&II also has a sturdier/beefier lens mount than the previous A7!

You can order your A7II at the links below, starts shipping December 9th! My order is in ;) 

Order at Amazon – Amazon says they start shipping on the 11th of December

Order at B&H Photo – B&H says shipping starts December 9th




Hello to all! For the past 6 years I have been running this website and it has grown to beyond my wildest dreams. Some days this very website has over 200,000 visitors and because of this I need and use superfast web servers to host the site. Running this site costs quite a bit of cash every single month and on top of that, I work full-time 60+ hours a week on it each and every single day of the week (I received 200-300 emails a DAY). Because of this, I need YOUR help to cover my costs for this free information that is provided on a daily basis.

To help out it is simple. 

If you ever decide to make a purchase from B&H Photo or Amazon, for ANYTHING, even can help me without spending a penny to do so. If you use my links to make your purchase (when you click a link here and it takes you to B&H or Amazon, that is using my links as once there you can buy anything and I will get a teeny small credit) you will in turn be helping this site to keep on going and keep on growing.

Not only do I spend money on fast hosting but I also spend it on cameras to buy to review, lenses to review, bags to review, gas and travel, and a slew of other things. You would be amazed at what it costs me just to maintain this website. Many times I give away these items in contests to help give back you all of YOU.

So all I ask is that if you find the free info on this website useful AND you ever need to make a purchase at B&H Photo or Amazon, just use the links below. You can even bookmark the Amazon link and use it anytime you buy something. It costs you nothing extra but will provide me and this site with a dollar or two to keep on trucking along.

AMAZON LINK (you can bookmark this one)

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Nov 062014

Street Photography to Me

by Steve Huff 


Many have asked me about doing a video on my thoughts about Street Photography. Why I am FAR from an expert on shooting Street, I do in fact enjoy it and I enjoy the interaction with the subjects as well. Not everyone shoots the same way, and me, I prefer to go about it in a couple of different ways. Sp enjoy the video below as everything is explained there :)

Oct 302014


Which one? Sony Zeiss 35 2.8 FE and the Voigtlander 40 f/2.8 Heliar


I posted a very 1st quick look at the new Voigtlander 40 2.8 Heliar a few days ago and one question was: “Why would I want this when there is already the Sony 35 2.8 Zeiss lens that has Auto Focus”?

My answer to that is that not everyone will! Some of us NEED Auto Focus and others much prefer a mechanical old school lens with a solid build, gorgeous appearance and the fact that we need to manually focus the lens! When you have an old school (but brand new like this lens is) lens on the Sony A7 series of camera, manually focusing is not only very fun, it is also a way to slow you down, take your time, calculate your shots. It is an alternative to the quick AF snaps we so often do. It will have us looking more and taking our time with the composition.

In other words, I much prefer a solid manual focus lens over an AF lens when using the A7 series. Especially M mount glass, classics and new lenses alike.

The Voigtlander 40 2.8 is TINY but hefty and solid. It has a Nickel finish and looks amazing. The sharpness? Just as sharp as the Sony/Zeiss at half the size and cost. All you miss out on is Auto Focus yet you gain small size, solid build and a much more beautiful lens to look well as a $400 savings.

Below is a video I made on the two lenses with my thoughts on them and after that a quick comparison shot with full size images direct from RAW from the Sony A7S. Also in the video you will see the striking new strap from Artisan & Artist, which is their new ACAM-310 silk strap. Also, the wooden sticky shutter release from Artisan Obscura and the shiny metal buttons on the back of my A7s from 

This is how each lens performed on the camera, and I let the camera choose exposure for each lens to show how each lens will behave on the camera. They are similar for sure..both are sharp yet each lens made the camera expose slightly different. I also see more of a 3D look to the Voigtlander lens. Both of these were shot wide open at f/2.8. Click them for full size.



So which one is for you? That is easy..the one you feel most drawn to! Do you need AF? If so, the Sony is the one! If you prefer manual focus and some old school charm, plus a smaller and better made lens, the Voigtlander is the one to beat. :)

Where to Buy?

You can order the Voigtlander 40 2.8 at HERE

You can order the Sony/Zeiss 35 2.8 at Amazon HERE

You can order the cool all wood sticky shutter release at Artisan Obscura HERE

You can order the Shiny Buttons or read about them HERE

Sep 182013

New Olympus E-M1 video from the Launch event!


Hey guys! Just saw this video on YouTube from Olympus on the new OM-D E-M1 and it’s pretty cool if I do say so myself :)

This is the event I attended with a few other bloggers and photographers where we witnessed 1st hand the launch of the new OM-D E-M1. I even give my quick impressions in this video while shooting with the E-M1 at night, see if you can spot me (not too hard with my bald head)  :)

The E-M1 is proving to be pretty popular and is pre-selling VERY well. I can not wait for release and I will have more from the camera, much more, in the next two weeks because I will be headed to Dublin, Ireland and Castle Leslie for 2-3 days to attend another event where I will be able to use the camera. Can’t wait and of course I will report here with info as soon as I get images, details, and some real use with the camera. As always, I will let you guys know the real deal.

The OM-D E-M1 is Olympus’s flagship that is the top of the heap in Micro 4/3 as well as a replacement for the normal 4/3 E-5. Micro 4/3 has come a long way and continues to impress.

You can pre-order at B&H Photo, Amazon or

Aug 012013

 A great video production done with a Leica M 240 by Edmond Terakopian

See, a Leica M 240 can create good-looking video :) It may not be the best solution but if you own an M 240 and some of the beautiful Leica glass you can create some damn nice looking video with them as we can see below. This one, “Electric Coffee Company” was created by Edmond Terakopian with the 28 cron, 35 lux and 50 Noctilux. The Leica M 240 seems to still be on forever backorder. Many have received their cameras and are enjoying what it offers and others are still waiting and waiting and waiting. :) I am expecting and hoping that this situation will open up soon, by October or November. Maybe in September after the new Sony announcement :) Enjoy the video and thanks to Edward for sending it in! You can see more of his work at the links below:

Edmond Terakopian BLOG VIDEO


Jul 172013


1st Look at the Olympus PEN E-P5 Video

Hello to all, and happy Wednesday! I have had the new Olympus PEN E-P5 in hand for only one week and am just now starting  to use it in my daily routine. I expect a full review soon but for now I have a video showing the new features such as focus peaking and focus assist. I have been getting asked “Which one should I buy between the E-M5 and E-P5″ – Well, I answer that question in the video with what I would do if buying new and if I owned the E-M5! But damn, this is a sexy little beast.


Take a look at the video for the E-P5 below!

Many of you know I have a soft spot for the Olympus PEN series and this guy is SOLID and seems to offer almost everything we crave in a mirror less camera.

  • Great Sensor? CHECK
  • Fast AF? CHECK
  • Image Stabilization? CHECK!
  • Superb Lenses? CHECK!
  • Great style and design/Usability? CHECK!
  • Built in EVF? NO! But a great External upgrade!
  • Touch Screen, WiFi, 1/8000th Shutter? CHECK!
  • Tiltable HUGE and CLEAR LCD? CHECK!

Shot with the Olympus E-P5 and 17 1.8 at 1.8


The E-P5 uses the same exact 16MP sensor as the OM-D and it is a fantastic sensor. The IQ will be about the same, especially if shooting in RAW. What is different is the look, feel and heft. The E-P5 has a very solid heft to it, more so than any previous PEN camera. The LCD is beautiful, the AF is blazing and  the image stabilization is INCREDIBLE just as with the E-M5.

The new VF-4 is HUGE but a pleasure to use, the best Olympus EVF to date which makes the old VF-2 look dated. NOTE: This EVF will NOT work on the Leica M 240, only the VF-2 or the Leica EVF-2 will work. 

The shutter sound is NICE and crisp and feels great. I like the shutter sound better than the OM-D E-M5 and this is also shown in the video below. The E-P5 has a shutter capable of 1/8000th second for those that like to shoot their fast lenses wide open in the daytime. The OM-D has a 1/4000th second shutter.

Shot at f/2


The new E-P5 also has WiFi capability but loses the weather sealing.

Overall, the best PEN yet without question but is it worth the cost today with so much competition in APS-C land? Find out in my full review which is coming soon! One thing is for sure though and that is the fact that the OM-D E-M5 was able to hang with the APS-C crowd and was and is highly capable. So many get hung up on sensor size and yes, full frame is GORGEOUS and can do things no smaller sensor can but the sensor in the E-P5 and E-M5 is superb and can provide gorgeous results, especially with the fantastic lenses available for this system from fisheye to extreme tele.

17mm at f/3.5


The best bang for the buck when buying this new E-P5 is to go for the full kit that consists of the fabulous 17 1.8 lens and the VF-4 EVF at $1449. Hard to find in stock but you can find this set at the dealers below:

B&H Photo HERE

Amazon HERE

PopFlash has the silver IN STOCK now!


To see my OM-D E-M5 review, click HERE 


Mar 132013

A quick look at 4 cameras: The Leica M, ME, Sony RX1 and Fuji X100s (Video)

Just a quick look at these 4 camera side by side. More than anything just to see size differences and the EVF on the Leica M. In this video I take a look at the Fuji X100s, Sony RX1, Leica M and Leica ME (which is the M9).  Enjoy!


Mar 022013


Leica M (Type 240) Video Overview – Very 1st look, Menu System, Shutter sound and more

As promised! My very 1st look at the Leica M Type 240! The video below is indeed the very 1st time I have touched the new M camera. You will experience the 1st look with me. In the video I show the unboxing, the menu system, and the shutter sound. I also share my very 1st early thoughts after shooting a few frames with the camera. I have not been out of my house with the camera and as I type this the massive battery is on the charger getting juiced up. Most have been asking me to do M9 vs M240 comparisons. I WILL do this, but later on. First I have to get to know the new M as it is a little different than the M9 in it’s settings and image quality rendering. I will be doing the whole range of comparisons and even some with the RX1. BUT I can state right now that the Leica M is a Leica. It does not feel like a new system or too complicated. While it is not as simple minded as the old M8 and M9 it feels…mature in the way the menu is set up and presented. The LCD no longer looks like it came from the 90’s and is gorgeous. I will have SO MUCH more to say in my review but patience my fellow camera geeks..I will have to shoot this camera before I review it. :)

Watch the video below and I go over the unboxing, menu system, and the shutter sound. More videos with more details will follow soon…

So far after just a few test shots outside and inside I have found the AWB to be improved, the shutter is sooo much nicer (no grit and it has a thump quality, very nice – see video) than the M9 and the electronic framelines are taken from the M9 Titanium and I welcome them. I have had ZERO issues using a basic Sony 32 GB SD card. So in the 1st few hours it has been bug free, as any camera should be. The RF may be a teeny bit off as the focus is not dialing in like it did on my old M9-P, unless that is some of the crispness I am missing.

What I am seeing is that the new M files are a bit smoother than the M9 and I remember saying that about the M9 coming from the M8. The M8 had a super crispness and film like rendering and the M9 lost some of that but still had incredible file quality at lower ISO. The new M has pushed it a little more into smoothland but the heart of ANY Leica is the lenses and when you use some of the best like the 50 Lux ASPH, 35 Lux ASPH FLE and 90 Cron APO you will get the Leica look regardless as it has not been lost in CMOS. It appears the files are rich, hardy and have more DR than the M9. But this is just VERY early thoughts and in no way final so be sure to check back for my review and photos to see where I stand in a couple of weeks.

Yes my friends, Stay tuned for much much more on the new M 240 including some REAL photos instead of silly test snaps. :)

BTW, if you are one of the jealous, bitter, and angry individuals that are upset that I received an M before you..get over it. No need to go cry to forums about it :) I was on the pre-order list on day 1 with Ken Hansen ([email protected])

One quick backyard test snap (remember, I have had this new M in my possession for 3 hours and it took 2 to charge the battery)  – click it for larger view and 100% crop



Quick test snap of my bastard cat at 1.4 – click for larger



Using live view on the LCD to focus..worked great and was easy to dial it in and more accurate than using the RF – click fort larger



50 1.4 at 1.4



50 1.4 at 1.4



3D POP test



click for larger!



Quick ISO 6400 test shot in my office at night – click image for full size OOC file


ISO 500, 1.4


Nov 072012

The best camera bag for any Mirrorless or Leica M system! Think Tank Retrospective 5

So I was looking back at all of the camera bags I have tried over the years..from cheap but functional Crumpler bags to fancy Billingham bags to very fancy FOGG bags. Artist and Artisan has also been around my shoulder (and still is) but there is one bag that was just made in a way that reeks of functionality and quality when it comes to small mirrorless or a Leica M system. Plenty of room for a camera and up to 3 lenses along with accessories and an iPad mini. The bag is small, discreet, looks cool and has a comfy strap.

This bag is NOT new and most sites wrote about this one a loooong time ago (even me) but just wanted to give it some love again as it is a fantastic bag that does just about everything right. I made a new video for it below so you can see it on me and hear my explanation as to why it is such a deal at $137.

You can go direct to Think Tank for one, or B&H Photo.  It is also available in Slate Blue.

Below is the new video I posted yesterday to my YouTube channel! Enjoy!

Apr 242012

Olympus OM-D HD Video Samples and Fuji X-Pro 1 side by side video test!

So today I took a stroll to the Zoo to test the video of the OM-D and Fuji X-Pro 1 inside the aquariums where the light is low and the color is plentiful. I brought along the OM-D E-M5 with the Olympus 12mm and 45mm lenses. The Fuji was armed with the 18mm f/2. I have shot some fun clips while testing the OM-D E-M5 and my 1st impression was “WOW! This 5-Axis IS works GREAT”!

When shooting video on the Olympus there is no more Jello effect that plagued the E-P3. The 5-Axis IS makes the video almost “steady cam-ish” with its fluidity. The color is solid and the noise well controlled and when I put the video side by side with the Fuji video shot at the same time, well….you can see what happened.

My review is in progress but I have more shooting to do before I publish it. Also, updating the Fuji firmware tonight and will check that out as well. I am very happy Fuji fixed the chatter problem and while it was a non issue to many, it was an issue to some. Good to see Fuji releasing an update so soon, so way to go Fuji!

Now..on to the video! Yes, all of it was handheld. Don’t forget to set quality to 1080P!

Mar 262012

The First Look Video of the Fuji X-Pro 1 and all of the lenses by Steve Huff

1st things 1st, this is NOT my review, just a quick 1st look preview! So with that…OK guys! The Fuji X-Pro 1 has finally arrived! A week or so late but better late than never. Fed Ex rang my bell this afternoon and there it was, a big box from FujiFilm USA. Inside was the X-pro 1 body and all three of the lenses. The 18 f/2, the 35 1.4 and the 60 2.4 Macro. They also sent me the VERY cool hang grip accessory which I can highly recommend as it adds a really nice grip to the camera.

I have only had this camera in hand for a few hours but will be evaluating it over the next 2-3 weeks before I write my full and thorough final review. For now, my VERY 1st few hours impression can be seen in the 19 minute video ABOVE. So far I love the feel of the camera (with the grip) and it is absolutely beautiful in person. AF is faster than the X100, but not blazing fast. In other words, it still has the Fuji AF but with about 20 shots taken this afternoon (just snapshots) I had no issues with mis-focus or non focus. The camera is larger than the X100 and feels MUCH better in my hand, and it is about the same size as an M9.


I will have some images up this weekend (or Monday) as I will be shooting this camera in Las Vegas this weekend for my mini meet up at the Palm hotel. To those joining me, you will be able to check it out Saturday :) If anyone knows where I can get a Leica to Fuji adapter for this let me know as I’d really like to try my Leica glass on this camera :)

Stay tuned to this site for X-pro 1 updates and in about 2-3 weeks I will have my final review up where I will go over everything with the X-Pro 1 and all three lenses. So far, so good. The images below were all shot JPEG and they are all straight from camera files, just resized. All were shot with the 35 1.4, mostly all wide open, you can click them for larger version. Enjoy!

BTW, You can still pre-order the X-Pro 1 at B&H Photo HERE. 

The 35 1.4 HERE

The 18 f/2 HERE

and the 60 2.4 Macro HERE.


Below – 35 1.4 at 1.6 – ISO 320


Below – 35 1.4 at 1.4 – ISO 250 – Monochrome


Below: ISO 800 – 35 1.4 at 1.4 – OOC JPEG – Velvia Mode


Below – 35 1.4 at 1.4 – JPEG


Below: 35 1.4 at 1.4 – OOC JPEG


Below: 35 1.4 at 1.4 – OOC JPEG

Mar 072012

The Pentax K-01 1st Look Video

OK guys, my review will be up in about a week but here is a 1st look video to show you just how the Pentax K-01 looks in my hands. Enjoy! The K-01 is in stock at B&H Photo in Black with the new 40mm pancake. The yellow and white are now out of stock. Oh, I mention in the video it is their 1st mirrorless camera but as you may know, the Q was really their 1st mirrorless.

Oct 112011


The Sony NEX-7 and Zeiss 24 1.8 Has Arrived! My 1st Look and Video!

NOTICE – THIS IS NOT MY REVIEW! The full review will be up in about TWO WEEKS! This is only a QUICK 1st look video and text!

My 1st look video is below of  the NEX-7 and Zeiss 24 1.8 – There is also some sample video footage at the end  taken with the combo.

Woo- F*@$ING – Hoo! Today I have taken delivery of a final production model Sony NEX-7 and Zeiss 24 1.8 lens. Many of you already know that this is the camera I was so waiting for and on paper it appears to be a big time contender my camera of the year pick. So will it be? As of right now I have NO IDEA as I have only had it for three hours but can say it FEELS GREAT in the hand, the EVF is the best I have ever used and the camera is very responsive and peppy. So far, so good.

A few days ago Sony contacted me and asked if I would be interested in reviewing the NEX-7, and of course I jumped at the chance and since I am taking a 9 day trip to Chicago for a grade school reunion, and to visit my Mom, I figured it would be GREAT to take along the NEX-7 and Zeiss 24! I can shoot the whole trip and even get some low light portraits, high ISO testing, and even some cool video.


So before I knew it a couple guys from Sony HQ were on their way to my house with the NEX-7, a power point presentation and of course the Zeiss 24 1.8 lens.

So for a few hours I learned about the NEX-7 and how it came to be. I learned what it can do and how to use it and also learned why the lenses are so big and what Sony is doing to resolve that (more on that in my full review). After those short three hours I think I already started to fall in love with the camera…jeez, Im such a sucker for sexy new gear.


When the guys opened up the box (which was NOT a finished box) they told me the camera is final, and the firmware is also final. They included the 18-55 kit zoom in black as well and I have to say it looks much cooler in black than the super shiny silver. But we all already know how the 18-55 is, so the real start of this set is the Zeiss 24 1.8 Lens.


I will be shooting this set for the next few weeks and will be posting my thoughts along the way with a final full review in about two weeks. I am going to give this camera a real workout as I have never been as excited as this to review a new camera. I also have the Fuji X100 on hand as well as the trusty E-P3 so I may be doing some comparisons along the way. I also have the Leica M mount adapter that I can use as well to test out how it does shooting M glass. Fun fun fun!

The Fuji X100, The Sony NEX-7 and the Olympus E-P3 


Just for fun, right after the camera was given to me I went out and snapped three shots with the three cameras above… each camera at f/2 to test for color, bokeh and sharpness. I am not putting the full size shots below as those will be in my full review BUT you can get an idea of the look of each camera/lens combo. The E-P3 had the Panasonic 20 1.7, and the NEX had the Zeiss. All were set to f/2.

The three shots are below…click them for larger versions.




The big deal about the NEX-7 is it’s new 24MP sensor, the OLED EVF, the tilt LCD screen on the back and the new Tri-Navi control system. Neither the Fuji X100 or the E-P3 have these features so it will be interesting to see how the IQ holds up. For me, a camera has to have good image quality AND has to have the feel and usability as well. I can already tell you that the 7 has amazing usability and configurability but I will hold judgment on the IQ until I get to really use the camera.

With that said, I am really looking forward to shooting this camera. The guys from Sony told me today that they will try to get me a 50 1.8 by tomorrow so I can test that as well. So thank you Sony and thank all of you for coming to this site to check it all out!

So to recap: Full review within 2 weeks, and I will be posting some shots over the next week while out on the road. Enjoy, and if you have requests, post them in the comments below!


PS – You can still pre-order the NEX-7 with 18-55 at Amazon HERE. They also have the BODY ONLY HERE. Sony told me today they expect delivery to be made beginning of November. I’d guess around November 11th. 

Oh and here is the specs of the NEX-7 for those who have not seen them yet:

DSLR quality in your pocket 
Here’s the same APS-C sensor size as a DSLR, with higher resolution than most DSLRs and the interchangeable lenses that make DSLRs so attractive. Yet the camera is about half the size and weight of a typical DSLR camera. Removing the conventional mirror box and viewfinder makes it possible.

24.3 MP; best-in-class resolution 
You get incredible detail and gorgeous enlargements thanks to a 24.3 megapixel sensor. It’s the highest resolution among pocket cameras as of August 2011.

World’s first OLED viewfinder 
There’s never been anything quite like the Tru-Finder OLED electronic viewfinder. For size, speed and brightness even after sunset, this is a gem. This eye-level, through-the-lens, viewfinder begins with 2359K dots for amazing resolution and high contrast ratio for incredible depth. OLED reduces motion blur to a bare minimum. You can also see the results of camera adjustments in real time with superb color and detail.

Up to 10 fps shooting 
Capture the decisive moment in sports and get the ideal baby photo. Up to 10 fps continuous shooting at full 24.3 MP resolution with exposure and focus fixed at the first frame. Standard continuous shooting at up to 2.5 fps.

DSLR-class APS C image sensor 
Sensor size is the key to picture quality. The APS C class sensor provides gorgeous imaging with 58% more area than Micro Four-Thirds sensors and an amazing 13 times the area of a point & shoot image sensor.

Full HD Movies at 60p/60i/24p 
Capture HD Movies in your choice of super-smooth 60p, standard 60i or cinematic 24p, all at Full HD 1920×1080 resolution. AVCHD codec delivers stunning picture quality. MP4 codec offers smaller files for easier upload to the web.

HD movies with full manual control 
Now you don’t need to surrender control when you shoot HD movies. Enjoy the full expressive potential of Program, Shutter Priority, Aperture Priority or Manual (P/A/S/M) control in HD movie mode.

Tri-Navi manual control 
Perfect for experienced shooters, Tri-Navi control gives you three separate control dials for direct, hands-on access to three settings at a time. As just one example, the dials can set aperture, exposure compensation and ISO.
Built-in pop-up flash Enjoy the convenience of flash photography everywhere you go. Guide Number 6.

Hot shoe for α system flashes 
Take your photography even further with access to the entire range of Sony α system flashes and flash accessories.
Accepts A Mount lenses via adaptors Both the LA-EA1 and EA2 adapters (sold separately) allow you to attach the full range of Sony A mount lenses.

Phase Detect AF with adaptor 
The LA-EA2 lens mount adaptor (sold separately) is the world’s first with Sony’s award-winning Translucent Mirror Technology. This provides super-fast and accurate Phase Detection AF when used with Sony A mount lenses.

Tiltable 3.0″ LCD 
Sony’s 3.0″ Xtra Fine LCD monitor has 921K dots for superb resolution. The TruBlack screen includes a special resin layer to suppress internal reflections, increasing contrast compared to conventional LCDs. Sunny Weather mode boosts visibility even further. Tilts down 45° and up 80° to frame high- and low-angle shots that would otherwise be hit-or-miss.

Object Tracking AF 
Locks onto a specified object and maintains focus even as the subject moves. Unpredictable subjects stay in focus even while zooming. You can concentrate on composition without worrying about focus.

World’s shortest release time lag 
Helps ensure that the image you want is the image you get. Once auto focus occurs, release time lag is the delay between fully pressing the shutter release and when the camera actually starts taking the picture. Long lag makes it harder to capture fast-moving objects. The Sony NEX-7 boasts the shortest release time in the world (as of August 2011) at only 0.02 seconds,

Accepts Sony E-mount lenses 
Compatible with Sony’s expanded line of E Mount lenses. These smaller, lighter lenses are specifically designed for α compact interchangeable lens cameras. Opens up a world of creative options.

Peaking function 
Manual focus becomes much easier because peaking highlights the edges that are in focus in your choice of three colors (white, red, or yellow). This is especially helpful during macro or portrait photography where your focus setting can make or break your shot.

3D Sweep Panorama Mode 
Capture vast scenic vistas and 16:9 shots in spectacular 3D. As you sweep across the panorama, the camera records separate right-eye and left-eye images that make landscapes come alive on your 3D television. Records both JPEG and MPO file formats.

Sweep Panorama Mode 
Capture expansive landscapes automatically. Press the shutter, sweep vertically or horizontally. The camera does the rest, continuously shooting images and stitching them together.

6-image layering 
Leverages the fast BIONZ processor to capture six images in a fraction of a second, and then combine the data. The result is an incredible single image that controls blur in Anti-Motion Blur mode or gets cleaner, sharper nighttime pictures in Hand-held Twilight mode.

Auto HDR 
High Dynamic Range (HDR) photography captures more scene contrast than a single exposure can handle by combining the best highlight detail from one shot and the best shadow detail from another for one incredible shot. (Recommended for still subjects.)

P/A/S/M modes for video and stills 
Enjoy a full range of controls for video and still shooting from the beginner’s iAUTO mode to P/A/S/M: Program, Aperture Priority, Shutter Priority and Manual. On-screen prompts help you refine your skills, build your confidence and exercise greater creative control.

Intelligent Auto Focus 
Pre-focuses as you compose the shot, further reducing focusing time to a bare minimum.

iAUTO mode 
Unifies and simplifies Sony intelligent technologies. Takes advantage of Intelligent Scene Recognition, Face Detection technology, and Optical SteadyShot image stabilization without leaving auto mode so you always get the best shot.

BIONZ image processor 
The brain of the camera is a Sony’s BIONZ image processor substantially upgraded for the demands of 24.3 megapixel photography. Chroma noise reduction delivers high-resolution, low-noise photos even at ISO 16000 sensitivity. Also enables fast processing for up to 10 fps continuous shooting of data-intensive 24.3 MP images, 2D/3D Sweep Panorama modes and 6-image layering.

Dynamic Range Optimizer (DRO) 
Improves results with backlit subjects and recovers details hidden in shadows. Settings include Auto, Level with a choice of five operating levels and Off.

Accepts non-Sony lenses via adaptor 
You can use the camera with a universe of lenses from Canon, Nikon, Leica, Olympus and others. The success of Sony’s NEX series, combined with the ultra-short 18 mm flange back distance has inspired third-party manufacturers to provide lens adaptors. In addition, Sony has disclosed the E Mount specification to Carl Zeiss, Cosina, Sigma and Tamron.

25-point Auto Focus 
25 sensors cover a very wide area of the scene, for accurate focusing even when the subject is far from the center of the frame.
HDMI output Enjoy HD movies and stunning still images on a compatible HDTV. The camera includes an HDMIoutput.

Stamina battery power for up to 400 shots 
Take up to 400 shots on a single charge with Sony lithium ion Stamina battery power (using LCD monitor). Sony’s InfoLITHIUM battery system enables you to see the percent of power remaining, so you can keep shooting in confidence.

Sony Exmor CMOS sensor 
Sony Exmor technology uses column-parallel A/D converters for high resolution and high frame rates. Double noise reduction minimizes image noise, even in low light.

11 Picture Effect modes 
Discover innovative ways to make your images and videos pop. These include Posterization, Pop Color, Retro Photo, Partial Color, Soft High-key, High Contrast Monochrome, Toy Camera, Soft Focus, HDR Painting, Rich-tone Monochrome, and Miniature.

Ultrasonic anti-dust system 
Dust on the image sensor leads to blemishes in the picture. To protect the sensor, Sony incorporates an advanced ultrasonic system, which effectively shakes dust off the sensor surface.


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