Jul 082014

The Sony A7r and project “Speak Soccer”

By Alex Kroke

Living in New York City my inspiration comes from all around, it was no different for Lisa and I with our project Speak Soccer. The premise of our idea began at the start of the Brazil World Cup 2014 while we were having lunch at an outdoor cafe talking about sports and fashion.

Lisa Capezzuoli is a creative graphic designer and art director of EVOL design, she wanted to create some artsy fashion , then we observed that the italian sports “Gazetta dello Sport” paper is pink, and it would be great to make it a dress . We then noticed how other International Newspapers were covering the event and the possibilities for design with the other countries.

Once we nailed down the idea of creating fashion around the way each country covers their national team in the press, the production process flowed easily. In the end we shot, nine models, from our friends circle, in “word” dresses constructed with newspapers from USA, Brazil, Germany, Italy, Spain, Netherlands, Uruguay, UK, and Argentina.

See more HERE.

The shoot was on a Sony A7r and the 55mm 1.8 tethered to a computer. 4 Elinchrom lights. Images below:











Jan 282012

The SLR Magic 50 T/0.95 in the Studio – Noctilux vs Hyperprime

So here we are at Day two of the LA workshop and everyone is having a blast. The day started with an amazing talk and presentation  from Jay Bartlett  on studio portraiture. Everyone took to the studio with their M9’s, E-P3’s, Fuji X10’s and X100’s and even a GRD III. The results were amazing and everyone came away with some beautiful shots. Mostly due to the great lighting setup from Todd as well as our lovely model, Jade Corrin. The image above was shot by Ashwin Rao with his M9 and Zeiss 85 Sonnar, one of the most beautiful portrait lenses ever for  the M system. I decided to shoot a quick portrait with the SLR Magic 50 T0.95 Hyperprime and I fired off 3 shots and 3 shots only to see if this lens would be acceptable stopped down for portraits. The Results?

Click the image below for full size file. I cropped some off of the left and bottom but the is STRAIGHT from camera, processed as RAW. M9-P, SLR Magic 50 LM Hyperime T/0.95

Not bad huh? Thats about as sharp as you can get and for a lens optimized for 0.95…what else can I say? Beautiful color and rendering. Everyone at the workshop who has shot with this lens wants one. Now.

Just for fun comparison – Bokeh wide open at minimum focus distance – Noctilux/Hyperprime

The following images are in no way scientific. We were at lunch and messing around with the Hyperprime and Noctilux and decided to do a quick “minimum focus distance” comparison, wide open. The Noctilux at f/0.95 and the Hyperprime at T0.95, which as you may know is FASTER than f/0.95. Add in the closer focusing capability and the depth of field is extremely shallow. The good news is that this lens performs amazingly well stopped down as well.

Many of us have been shooting the lens here in Los Angeles and no one has spotted any focus shift or lack of performance when stopped down which is pretty incredible when you think about it.

On to the “just for fun” comparison…click each image for the full size out of camera file.

As always…more to come. Tomorrow is our full street shooting day here in Los Angeles…can’t wait!

one more to show how sharp this lens can be wide open. Focus was on the eye as you can see…

A group of the Hyperprimes  – Notice the all black “stealth” version on my M9-P :)

and finally a few more with the SLR Magic.

From left to right – Andrew from SLR Magic, me, and Ashwin Rao. Wide open!

Once again, using the lens at the aperture it was meant to be used at. Testing low light and wide open performance at a distance…no problems. Oh and this image below was shot at ISO 2500.

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