The Sony A7r and project “Speak Soccer”
By Alex Kroke
Living in New York City my inspiration comes from all around, it was no different for Lisa and I with our project Speak Soccer. The premise of our idea began at the start of the Brazil World Cup 2014 while we were having lunch at an outdoor cafe talking about sports and fashion.
Lisa Capezzuoli is a creative graphic designer and art director of EVOL design, she wanted to create some artsy fashion , then we observed that the italian sports “Gazetta dello Sport” paper is pink, and it would be great to make it a dress . We then noticed how other International Newspapers were covering the event and the possibilities for design with the other countries.
Once we nailed down the idea of creating fashion around the way each country covers their national team in the press, the production process flowed easily. In the end we shot, nine models, from our friends circle, in “word” dresses constructed with newspapers from USA, Brazil, Germany, Italy, Spain, Netherlands, Uruguay, UK, and Argentina.
See more HERE.
The shoot was on a Sony A7r and the 55mm 1.8 tethered to a computer. 4 Elinchrom lights. Images below: