Press Release: Leica D-Lux 5 Titanium Set Honored as “Best Camera” in 2012 Travel + Leisure Design Awards



Leica Camera selected as one of 19 winners in the eighth annual competition recognizing standout hotels, museums, retail spaces, travel products and more

Allendale, NJ (February 29, 2012) – Leica Camera, Inc., the legendary German camera manufacturer, has been bestowed a Travel + Leisure Design Award for the Leica D-Lux 5 Titanium Set, a special edition in the highly successful D-Lux line. Honored in the category of “Best Camera,” the D-Lux 5 Titanium Set has been selected as one of 19 winners in the eighth annual competition and joins an elite group of standout new products, buildings and destinations that embody the many ways in which thoughtful design enhances and defines the travel experience. The winners of the Travel + Leisure Design Awards are featured in the magazine’s March issue, now on newsstands, and can be viewed online at

“We are thrilled that the D-Lux 5 Titanium Set, which was created for connoisseurs of excellent design, has been selected for this honor. The ideal camera for those who love to discover inspiring moments when exploring the greatest cities in the world, the D-Lux 5 Titanium is the quintessence of style and is crafted from the highest quality materials,” said Christian Erhardt, Vice President of Marketing at Leica Camera, Inc. “An all-inclusive package with a premium titanium-colored leather case and the latest Adobe® Photoshop® Lightroom® professional image-processing software combined with superior image quality and unparalleled ease of use improves the lives of travelers using the D-Lux 5 Titanium Set and makes their travel experience more memorable.”

The annual Travel + Leisure Design Awards are selected by a distinguished panel of experts in their fields. This year’s jury was moderated by Travel + Leisure’s Consulting Design Editor Chee Pearlman and included Fashion Designer Derek Lam, Artist Michele Oka Doner, Interior Designer Muriel Brandolini, Friends of the High Line Co-Founder Robert Hammond, Priestmangoode Founding Director Paul Priestman and Todd Williams Billie Tsien Architects Co-Founder Billie Tsien. The Leica D-Lux 5 Titanium and other 2012 Design Award winners will be recognized at an event held in Berlin, Germany on March 7, 2012 hosted by Editor-in-Chief Nancy Novogrod and VP/Publisher Jean-Paul Kyrillos.

The special edition D-Lux 5 Titanium features the same advanced technical specifications of the standard model Leica D-Lux 5. An ideal tool for a wide variety of photographic opportunities, the 10.1 megapixel D-Lux 5 Titanium incorporates a fast zoom lens with a focal length range from 24 to 90 mm (35 mm equivalent focal length). Perfectly attuned to the lens, the 1/1.63” CCD image sensor is particularly large for a compact camera. This sensor, together with the camera’s electronics and software, produces images with outstanding natural color rendition, superb sharpness and high brilliance.

With a wide viewing angle and 460,000 pixel resolution, the camera monitor displays extremely high quality images both before and after capture. Clearly laid-out functions and straightforward operation of its comprehensive range of features and manual settings ensure intuitive handling of the camera in all photographic situations, from creative image design to spontaneous spur-of-the-moment shots, or when using the 720 pixel HD video function.

For additional product information, please visit the Leica Homepage at

About Leica Camera:

Leica represents a union of craftsmanship, technology and experience. It is at once an extension of art, knowledge and philosophy, providing a state-of-the-art optical experience in a precision, hand-made photographic instrument. Leica Camera has a simple mission: to provide users with an incomparable experience, an instrument that defines an unsurpassed heritage and sets a standard of excellence for the industry to meet.

About Travel + Leisure:

With an eye for the authentic, the innovative, and the irresistible, Travel + Leisure (, @travlandleisure, and fuses expert reporting on culture, food, style, and design with stunning photography, transporting readers to the places—and the travel experiences—that matter now. T+L, the monthly title from American Express Publishing and the long-standing authority in its field, has the largest audience of any travel magazine and is an indispensable guide for global nomads. Travel + Leisure has a network of international editions, including Travel + Leisure Mexico, Travel + Leisure Turkey, Travel + Leisure China, Travel + Leisure South Asia, and Travel + Leisure Southeast Asia.

FYI: B&H Photo has a mint 10 condition D-Lux 5 titanium set available!  – As you know though, this is in reality a Panasonic LX-5 in Leica disguise. You can read my full review of the D-Lux 5 HERE.


  1. Again with the Leica vs. Pany same-product issue.

    What rubs a reasonable person the wrong way is that,
    yes, these are essentially the same cameras (D-Lux 4 & LX3,
    D-Lux 5 & LX5),
    one has a Red Dot, one not;
    one has a (get this) GRIP –you know, to facilitate USING the tool–,
    one has a pay-extra-to-have optional grip (whose price and sales
    must give some credence to its desirability).

    And now what is it that wins a “design” award?
    (and costs HOW much, to take photos)?!
    ((Though Leica did get around to throwing in LR3 & a leather case.))

    Bah, humbug!!


  2. Steve, you should avoid annoncing such a non sense camera which is in reality a Panasonic Lumix X5. We take you seriously and love your website, you should also take us seriously.

    • What are you talking about? THIS IS AN OLD model, and I reviewed it on this site and in my review clearly stated it is the Panasonic LX-5. This is just a press release…I always post Leicas releases. Nothing more, nothing less. Check my review of the D-Lux 5 if you want my thoughts on it. Thanks

    • I think Steve can do whatever he pleases – it is his web site – and the Panasonic LX5 is a nice camera no doubt about it 🙂 (I had the Pana LX3 and it was really good).

  3. I love this one:

    “About Travel + Leisure:

    With an eye for the authentic…………………………”

    An authentic Pana-Leica made not in Germany and dressed in authentic Titanium:)

  4. I guess more power to someone if they feel painting a LX5 titanium in color (no its not actually crafted out of the material), putting a red dot on it and saying its “LIMITED EDITION” makes a camera worth $1000

    I should buy up some of the used LX5’s on amazon I’ve seen as low as $219 recently, get some gold spray paint and make my own SUPER LIMITED EDITION versions for $1499, only 3 created, get out your credit card to get on the waiting list now!

  5. Hmmm, I think personally if I wanted to buy what is a good, although several years old camera in its design, I’d pick up the LX5 which you can get sub $300 these days and actually be to afford to take a vacation somewhere.

    Of course, I highly doubt that the target reader of Travel and Leisure either 1) really gives a darn about what things cost and 2) pays any attention to camera technology

  6. I bought a D-Lux 5 two months ago (non-titanium). Really awesome point-and-shoot camera.
    Are there major difference between the titanium and the non-titanium?

      • alen,

        despite the differences… the main similarity between them is that they both take pictures, which i hope is what you bought yours for! ignore the panel of “experts” here, who will always see your tool as a joke: some back-alley bastard knock-off and an insult to legend… simply because it was manufactured in japan, not germany, and is therefore unsuitable to bear the red-dot. none of these “experts” work for leica, and thankfully, none of these “experts” made your camera.

        i’m guessing that you bought the dlux5, because for what you want it to do, it made sense to you. enjoy it and take lots of pictures… thats what it was made for.

        cheers and blessings

  7. I had to have a little chuckle. What is basically a Panasonic camera it gets an award because it sports a Leica logo. Let’s give a big thumbs up to Panasonic where the credit should really lie.

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