PRESS RELEASE: Leica introduces 25 run MP Set for Canada’s 150th Anniversary
November 8, 2017 – Leica Camera is proud to mark Canada’s 150th anniversary with the Leica M-P (Typ 240) “Canada Edition” Set. With only 25 units available, the limited-edition set will include a special red cowhide leather Leica M-P (Typ 240), a Leica Summicron-M 35mm f/2.0 ASPH. lens and a red rope strap. Available exclusively in North America, the set features commemorative design details, including the iconic Canada 150 emblem which consists of 13 diamonds forming an eye-catching maple leaf.
“150 years is an important milestone for the confederation of Canada and we’re honored to mark the momentous occasion with a special set perfect for capturing all the stunning landscapes, scenes and residents that this wonderful country is known for,” said Jim Wagner, Vice President of the Photographic Division at Leica Camera.
The Leica M-P (Typ 240) “Canada Edition” body features a striking silver chrome finish on the top cover and bottom plate, with a rich red cowhide leather enveloping the middle chassis. The top plate is also engraved with the Canada 150 emblem. The four diamond shapes forming the base of the maple leaf on the emblem represent Canada’s four original provinces in 1867 during the Confederation, while the remaining nine diamond formations represent the provinces and territories that have joined since.
The stylish set also includes a Leica Summicron-M 35mm f/2.0 ASPH lens that bears the commemorative Canada 150 emblem as well on the depth of field scale. To tie together the set, the camera and lens are accompanied by a red Leica rope strap.
The technical specifications of the Leica M-P (Typ 240) “Canada Edition” Set are identical to those of the classic Leica M-P (Typ 240) and Leica Summicron-M 35mm f/2.0 ASPH. lens. The Leica M-P (Typ 240) features breath-taking quality, unmatched handling and supreme resolution which, in conjunction with the Leica Maestro processor, enable the camera to produce exceptional imagery. Alongside high speed and impressive image quality, the accompanying Leica Summicron-M 35mm f/2.0 ASPH lens is compact, providing for a remarkable and elegant photographic experience. Perfect for capturing everything from the majestic Canadian Rockies to the bustling streets of Quebec City.
The Leica M-P (Typ 240) “Canada Edition” Set is limited to only 25 sets and will be available at Leica boutiques, stores, and dealers only in North America beginning in late December 2017.