Well it appears Fuji has been full steam ahead with the X100. A few bloggers have managed to get their hands on a pre-production sample and so far everything I have heard has been positive (except for those who are disappointed with Fujis sample images). It has been said that the build quality is exceptional and it feels like a classic camera. Fuji has updated their X100 website with a cool promo video as well as some images from the X100. You can see the video right on their main page, and you can see the sample still images HERE. I took a look at the samples provided by Fuji and I have to say that I never understand when a camera company posts drab photos to showcase their cameras. Fuji seems to have done this but I downloaded a few full res files and did a few photoshop tweaks and they looked remarkable. Sure, the sample photos are kind of boring but I am guessing the quality will be there once this camera gets into the hands of a more capable photographer. It seems that it is always the case. For example, we all know DPREVIEW. Every time I look at their sample photos I think “Oh no! This camera sucks!” But when I shoot the camera I realize the quality is there, it just has to be coaxed out 🙂
Still, I’m not going to get terribly excited until I have a full production camera in my hands, which should be by mid march (I am trying to get one sooner). One thing I do know is that Fuji is doing almost everything right with this one in terms of marketing. From the design to the copycat Leica X1 naming (X100, hmm..must be better than an X1) to the website and viral ad campaign they have created. Lots of pressure on this one for Fuji and I am really hoping that they get it right because after all of this hype the X100 HAS to be a great camera. I’m thinking it will be and could possibly be the hottest camera of the year sales wise.
Fuji is bringing back the old school design, feel and operation of the classic cameras to digital for under $1200. THIS IS GOOD 🙂 I expect Nikon and Canon to follow. I KNOW Canon has a trick or two up their sleeve but I am a fan of Fuji cameras so if the X100 has it, I will be ALL OVER IT. Yes, she will be mine 🙂