The new Sony FE (full frame) 70-200 f/4 lens is now available for pre-order. This is a full frame E mount lens which will make it a perfect choice for those seeking a telephoto zoom for their new A7 and A7r cameras. Of course you will have to carry the camera by the lens but hey, it is big, it is white and it fits on a tiny full frame camera. 🙂
This one comes in at under $1500 and is a pro zoom all the way. You can read more about it or pre-order it here at B&H Photo.