Sony Trade Up Event. Trade up any DSLR towards a Sony A9 or A7 Series Camera!

Hey guys! If you have been wanting to trade up or into Sony, they are making it easier than ever..see press release below from Sony…


Sony Rolls Out Exciting New Nationwide “α TRADE UP” Retail Event

WHAT:                San Diego, August 14, 2017, Sony Electronics, a worldwide leader in digital imaging, today announced a new nationwide “α Trade Up” retail event with up to $500 bonus offer on top of the trade-in value of a working DSLR or mirrorless camera. The bonus offer can be applied to the purchase of several full-frame Sony cameras including the flagship α9 as well as the α7R II, α7S II and α7 II models. A variety of α full-frame lenses and α accessories are also eligible.

The trade-in and trade-up summertime bonus deal runs now through September 30, 2017, and runs in parallel with instant rebates of up to $200 on the same eligible products. Sony is also offering limited time 24-month interest free financing at participating retailers on select Sony imaging products.  Combine all offers to maximum savings.

All eligible trade-in products must be in working condition. See below for a list of eligible trade-in products and requirements for eligibility. Customers are restricted to one bonus offer per item they trade-in at participating Sony Authorized Dealers.

Sony α9 bonus offer of $500 on eligible trade-in products

  • Eligible products include the Canon 6D, Canon 6D II, Canon 5D Mark II, Canon 5D Mark III, Canon 5Ds, Canon 5Ds R, Canon 5D Mark IV, Canon 1D Mark IV, Canon 1DX, Canon 1DX II, Nikon D600, Nikon D610, Nikon D800, Nikon D800E, Nikon D810, Nikon D810A, Nikon D750, Nikon D3, Nikon D3s, Nikon D4, Nikon D4s, Nikon D5, Leica M9, Leica M9P, Leica Monochrom, Leica M246, Leica M240, Leica M10, Leica SL, Leica M262, Sony α7, Sony α7R, Sony α7S, Sony α7 II, Sony α7S II, Sony α7R II, Sony α900, Sony α850, Sony α99, and Sony α99 II

Sony α7 series bonus offers and eligible trade-in products:

  • Sony α7R ll Full-Frame Mirrorless Camera: Bonus offer of $300 on any working digital interchangeable-lens camera
  • Sony α7S ll Full-Frame Mirrorless Camera: Bonus offer of $300 on any working digital interchangeable-lens camera
  • Sony α7 ll Full-Frame Mirrorless Camera: Bonus offer of $100 on any working digital interchangeable-lens camera

FOR MORE INFORMATION: For more information on this promotion, please visit


  1. Reading the link, trade in offers are at participating dealers only. So they get to decide that your Leica M10, which currently has a used value equal to new price (due to the demand and waiting list for that camera), is worth $2000 +$500 Sony cash. Instead of $7000.

    All kidding aside.. a dealers trade in values are normally about 50% of what the used retail sale value would be. A Nikon D810 which you could get $1700 for privately, the dealer would sell that for $2200. Which means you’d get $1100 +$500 = $1600.
    Which is not bad at all actually, just $100 less w/ theoretically none of the hassle of a private sale.

  2. Simple; If Sony offers you a trade in price for example $2000 they will add $500 on top making the trade in price of $2500. It not rocket science.

  3. I would imagine this would be better to do person. Is there a list of retailers that would honor this? I live in San Diego and unfortunately the 3 Sony stores we have had here, are closed.

  4. Sony will give you $500 on trading in your a7r mII! Well, I would gladly give you $700 for it! Now, that’s exciting!

  5. OKAY…all you Leica SL and M10 owners can finally trade in your cameras for $500 credit towards a Sony camera!

    I wish they would let me trade in the Phase One and Hasselblad so I can “upgrade”.

  6. I wish they included Mirrorless cameras like Olympus and Fuji. I have been thinking of moving from my Fuji set-up to Sony for a while now…

    • I think you can trade your Fuji with the a7/r/s II series since the specified models are for a9 only.

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