NEWS: Sony kicking booty! The #1 Mirrorless brand..DSLR sales decline
Today Sony sent me over a new blurb that validated and verified what I have been saying for the past few months..that Sony is now leading the camera market..and for good reason, they are one of the only TWO pushing the envelope and forging ahead with new and exciting things. Olympus would be the other company I feel is really pushing the Envelope. (Though I am using the Samsung NX1 that is also quite special). DSLR sales are down, mirrorless is up and Sony is leading the way.
Take a look at their blurb and charts they sent over…
The Mirrorless Movement: Sony Boasts Record Growth in Expanding Mirrorless Digital Camera Market
SAN DIEGO, Jun. 3, 2015 – Sony Electronics – an overall leader in digital imaging and the world’s largest image sensor manufacturer – is experiencing record growth in sales of mirrorless cameras, a rapidly expanding segment of the interchangeable lens camera (ILC) business.
According to The NPD Group, overall mirrorless camera revenue has grown 16.5% over the past 12 months, with DSLR sales declining approximately 15% over the same period. During this time, Sony has experienced a robust 66% boost in their company’s mirrorless camera sales, strengthening their dominant position as the #1 overall mirrorless brand, a position they have held for 4 consecutive years.
“Growth in the mirrorless segment shows this new technology and form factor are resonating with consumers,” said Ben Arnold, executive director, The NPD group. “Going forward, mirrorless will continue to command a greater share of the interchangeable lens camera category.”
On top of the sales momentum, InfoTrends’ customer surveysdemonstrate how strong innovation in the mirrorless space is continuing to attract a younger and more photo active ILC customer. The latest data shows that over 61% of first time ILC buyers are under the age of 35, up from 54% approximately two years ago. Key motivating factors for their photography include travel and family..
“First time buyers in today’s ILC market will play an integral part in future growth of the segment, especially considering the increasingly younger customers that are buying into new systems,” said Ed Lee, group director of the Consumer and Professional Imaging group at InfoTrends.
This news comes on the heels of the Consumer Electronics Association (CEA) decision to recognize “Mirrorless” as the official term for interchangeable lens cameras that do not include a mirror mechanism.
“This information shines a spotlight on where the mirrorless market has been, where it is today, and the bright future it presents,” said Neal Manowitz, director of the still image business at Sony Electronics. “Our business continues to thrive based on strong innovation and the unique value propositions we are delivering with products like the α7 series and the α6000. Their impressive imaging credentials allow photo enthusiasts, hobbyist and professionals to capture content in ways they never before thought possible.”
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