PRESS RELEASE: New SLR Magic Cine 35 T1.4 plus 23 1.7 Hyperprime for E, X, and M4/3!

Looks like SLR Magic is re-releasing the 23 1.7 but this time for NEX mount as well as the Fuji X mount and Micro 4/3. This fast prime will be a challenger to the Zeiss 24 1.8 at a much better price. They will also be showing some ultra fast T0.95 lenses so keep an eye on those. Here is the release direct from SLR Magic:


Hong Kong, September 15th, 2012.

During Photokina 2012 in Cologne,

Germany (September 18-23), SLR Magic will present attractive new CINE

products as well as its Toy Lenses, all of the highest technical

quality. Among them, will be a new SLR Magic CINE 35mm T1.4 lens in

stores by the end of 2012. SLR Magic would like to invite all

participants of Photokina fair held in Cologne to visit our stand in

Hall 3.1 B059.


SLR Magic will present its entire range of camera lenses, cine lenses,

spotting scopes, and camera accessories during Photokina.


A major attraction is a high-performance mirrorless format cine lens

with manual focus. With a focal length of 35mm and aperture of T1.4,

this lens joins the family of cine lenses designed for demanding

users. The reason why the 35mm T1.4 lens is not in the HyperPrime

series is because T1.4 is not the fastest speed we can design for this

35mm lens.


Ever since the release of the HyperPrime CINE 12mm T1.6 lens,

cinematographers have been requesting for a set of HyperPrime CINE

lenses. In addition to our new CINE 35mm T1.4 lens, we will also

showcase our 25mm T0.95 (MSRP: US $649) in mFT and 35mm T0.95 (MSRP:

US $1,249) in mFT, X-mount and E-mount concept lenses that are based

on the optical design of the HyperPrime CINE 50mm T0.95 lens.


Due to difficulty to source a particular material to manufacture the

HyperPrime 23mm F1.7 for E-mount announced on December 8th 2011 it was

discontinued within 3 months of launch. During this time, we have

re-designed the lens, increasing image quality across the frame yet

keeping the lens size and price similar to the original. The new

design also supports mFT and X mount cameras.


All details concerning the optical type and physical size of the lens

will be published at a later date. The SLR Magic CINE 35mm T1.4 lens

in mFT, X-mount and E-mount (MSRP: US $279) will be introduced for

sale in December 2012. The SLR Magic HyperPrime 23mm F1.7 (MSRP: US

$399) in mFT, X-mount and E-mount will be introduced for sale in

February 2013.


SLR Magic CINE 35mm f/1.4

Mount : mFT mount / E mount (NEX-VG900 is not compatible) / X mount /

Black Magic Cinema Camera mFT mount

Focal Length (35mm equivalent) : 70mm[mFT] 52mm[E] 52mm[X]

80mm[Black Magic mFT]

Minimum Focus Distance : 0.3m

Maximum Aperture : T1.4

Minimum Aperture: :T16

Optical Design : 8 elements, 8 groups (4 x Tantalum)

Lens Length : 70.3mm

Lens Weight : 370g

Filter Thread Diameter: 52mm


SLR Magic HyperPrime 23mm F1.7

Mount : mFT mount / E mount (NEX-VG900 is not compatible) / X mount /

Black Magic Cinema Camera mFT mount

Focal Length (35mm equivalent) : 46mm[mFT] 35mm[E] 35mm[X]

52mm[Black Magic mFT]

Maximum Aperture : F1.7

Minimum Aperture : F22

Optical Design : 9 elements, 8 groups (4 x Tantalum)

Lens Length : 61.3 mm

Lens Weight : 265g

Filter Thread Diameter: 49mm



  1. Lets hope these lenses will be available to purchase unlike the 12mm 1.6… hell, they probably still havent updated there website! They are more than capable of competing with the big boys they just need to do the little things right!

  2. Why the hell they don`t make them with m-mount so the owners could use them on different models with appropriete adapters.

  3. An improved 23mm 1.7 with better performance across the frame would be just what I’m looking for. Such a lens could literally become glued to my NEX-5N.

  4. What a great time to be a gear head! This looks to be the first Photokina that can be easily proclaimed the beginning of the end of mirror boxes.
    Though we got our 24-70 Canon series II zoom lenses last week no one at our Studios cares! History is rushing forward.
    Carry on.

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