The Hasselblad 907X 50C Review. The Most Beautiful Camera in the World.

The Hasselblad 907X 50C Review. The Most Beautiful Camera in the World.

By Steve Huff

My video overview and review of the 907x

Ever since this camera was teased as a concept camera long ago I was mystified by it. With its design and style it took me back to the 500cm V series which IMO, is a film medium format masterpiece. When I saw this simple retro design manifest in a new digital form I assumed that when it made it to the public, it would be unattainable for me and astronomical in price. I guessed it would cost $10k, at least (and out of my league). This did not stop me from wanting this camera though as just by its looks, it spoke to my heart.

This image was shot on the 907x with a 7 Artisans 35 1.4 M mount lens via an adapter. Click the image for a much better version. 

The question is this: It is not really the most convenient or feature rich camera so why would someone pay a premium for a camera that lacks so much by todays standards? No EVF viewfinder (though an external optical VF is available for a price), no built in grip, odd to handle if you are only used to DSLR’s and DSLR like mirrorless designs, no real capable video specs, and lenses that cost a pretty penny (for the really good stuff). Well, the reason someone buys a camera like this is not for all of those things I just listed, but rather to get away from these things. There’s something to be said about going back to basics and beautiful simplicity.

The 907x and 45 f/3.5. I added some vignetting in this one for a little mood. 

BELOW: Check THESE out…both shot with the 7 Artisans 35 1.4 M Mount Lens. See the lens HERE. I use THIS adapter.

Yep, the 907x is something much different in the digital camera world, but this is exactly why I was so excited to try this camera out. As I said in my prior X1D and X1DII reviews, these cameras have a way of slowing you down, which in some instances is a good thing. For me though, it is the way this camera works, the way you hold it and the way you frame and take the shot that drew me to it. It’s a beautiful thing, and in use, I am happy to say it is probably the most enjoyable camera I have ever shot with due to the unique design and way you go about using it. It’s tactile, built to a very premium standard and makes my Canon EOS R6 feel cheap in direct comparison.

The next two were shot with the Leica 90mm f/1.5. A $13,000 lens that Leica let me try out for a couple of week. You can see my review on that lens HERE. 

This is a camera that rewards you when you get it right and makes you feel oh so good when shooting with it.

See the 7 Artisans 35 1.4 Lens on the 907x – VIDEO


Hasselblad did release a limited edition version of this camera with a 1969 Moon badge attached to the side in a homage to when Hasselblad went to the moon back in 1969. The SE comes in all matte black but I much prefer the chrome version as it reminds me of the classic 500 CM I once had the opportunity to shoot. Man, I still love the 500CM, it’s just a gorgeous piece of photo gear.

Too much or just right?

The good news is that the cost of the 907x is much less than I thought it would be and today it is available for just a bit more than the X1DII which houses the same sensor and thus, offers the same image quality. The X1DII is gorgeous as well with a more modern design. It also has an EVF which makes it a bit more like other cameras. It has a grip and feels amazing in the hand. The 907x on the other hand is like shooting with a cube, albeit a beautiful “brick like” solid cube. At $6399 for the body and sensor/back only, it seems expensive but I see it differently.

The 907x with the 45 f/3.5 wide open. This lens will give you something like a 32-33mm focal length. Click for larger

In fact, after buying one for myself (and I did) I consider it a very fairly priced camera for the enjoyment it brought to my life, as the process, the feeling and the results are very pleasing and quite different from standard full frame. The build and design are a bonus. There is nothing quite like shooting digital with this 907X camera and the build quality is absolutely stunning with a heft that surprised me. I had no idea it was made this well, and it feels more premium than even the X1D series, and yes, it is still made in Sweden just like the X1DII.

An unboxing video, in 4k. This was shot with the little and amazing Sony ZV1

I will be honest, I did not know what to expect but I was texting one day with my good friend Ted Forbes from Art of Photography and he too fell in love with the 907X after he reviewed it. The more he told me about it, the more I knew I had to have one so away I went, searching for one in stock. Truth be told, I have spent more money than this on cameras in the past and enjoyed them less. Almost all mirrorless cameras made today (besides these offerings from Hasselblad and the Leica M) are focusing more and more on gimmicks, video, and do it all features that take the human control out of the equation. The 907X and the Leica M are the only digital cameras I can think of today that are true PURE photographers cameras that take us back to basics and simplicity and the beauty of capturing a memory. 

The Zeiss ZX1 was just released as well. What about that one?

The Zeiss ZX1 has launched but is it worth $6k for an all in one fixed lens camera? 

The Zeiss ZX1 is ready to roll and it clocks in at $6000. It has a 35mm fixed lens that can never be changed, and even Zeiss is going for the “all in one” kind of vibe. Shoot, edit and share, all within a camera. To me, this sounds more like a glorified smart phone but that is most likely just my old cranky side coming out…that side that doesn’t want to embrace the online and connected future of cameras. But the fact is the ZX1 is more like a computer with a kens on it than something like the 907x. It connect to WiFi, allows you to edit with Lightroom, and upload/share photos all from the camera.

The 65 f/2.8 lens is a beauty. Giving a 50mm equivalent focal length, this one is a great pick for a one lens kit. 

It may be nice, it may be cool but the Zeiss is for a different audience that sits somewhere in between the typical Sony, Canon, Nikon, Fuji bodies and these Hasselblad bodies. I do give credit to Zeiss though as it seems they took the Sony RX1 concept further and made a much nicer, better version of that camera (at least I hope so). At $6k it is not cheap but will be worth it to some who want a single lens/camera solution with great quality. With so much tech inside and built in memory only with Lightroom installed I am afraid the Zeiss will get buggy, glitchy and slow down over time. Hopefully that doesn’t happen, and I hope it ends up being amazing.

Back to the 907x and trying to find one in stock in late October 2020. Ha!

Wether I shoot indoors with natural light or outdoors in good light the 907x’s dynamic range ensures there are no issues with the light. 

This was NOT an easy feat as when I found one at Adorama, it sold within 4 minutes, before I could check out. B&H had none, and small local shops with an online presence had none. I then stumbled upon a shop that had THREE! Over at they said they had three in stock and ready to ship but I had to be sure about this choice, so I took a solid hour to ponder if I really wanted this 907x. After the hour passed I decided to jump but when I went back to the website to order they were down to just one in stock! Seems like I was not the only one reaching for the 907x, and I was able to grab the last one. Phew. These are not easy to find just yet. I picked up an extra battery and lucky for me, I had my old 45 f/3.5 lens from my X1D days. The camera arrived in a day and after charging the batteries I snapped a few test shots. What I was prepared for was the quality and signature, as it houses the same 50MP sensor as the X1DII. What I was not prepared for was the experience of shooting this drop dead beautiful camera.

All images below shot with the 907x with the 45 f/3.5 lens. I do prefer the f/3.5 to the new f/4 version overall and while it is bigger, it brings a more organic way of rendering over the harder/crisper rendering of the f/4. Quite a bit more money at $2695 vs $1099 but I enjoy the way this 45 renders. It will be like shooting the equivalent of 35mm on a full frame camera.\

While this 907X is much different when it comes to the shooting experience than any other digital camera ever made, it is a welcome change for me and added some excitement and inspiration to get out and shoot. No viewfinder is really needed here as the large, bright, crisp and the most beautiful LCD screen I have ever seen flips up for waist level shooting. In a way similar to the old film 500 series, but instead of a viewfinder you are looking at a screen and this screen simply is in another league over what we see in Canon, Sony and others. It is also the most responsive touch screen I have used, and seems smoother, quicker and nicer in use than even the X1DII. While walking around finding shots, I simply have the camera around my neck using the included strap and lift up the weighty camera and frame the shot by looking down into the screen that fold up for easy framing. You just can not get this experience with ANY other digital camera.

I shot in bright sunlight and was able to frame but I do wish there was some kind of sun shade solution for those extra bright days as it could be an issue in someplace like Arizona in full sun. For me, for now, it is fantastic.

The menu system is so nice, just like the X1D and X1DII. As I said in those reviews, this is my favorite menu system of all cameras made today. Here with the 907x it seems to be perfected with its response, speed  and touch sensitivity. Never a lag, never a miss. Touch and it detects that touch every time. The graphics on the screen are big, bright, crisp and smooth. THIS is how all menus should be, and how all cameras displays should work if you ask me. This is perfection in menus and design, and functionality/usability. It makes my old Sony A7III menu look severely outdated, and that really goes for all modern day mirrorless. You’ve never seen a menu system on a camera look so sleek, so easy to understand and so beautiful as this one right here.

There are two buttons/knobs on the front of the camera and one small one on the side. A lens mount release and the shutter button are housed on the front, surrounded by a nice metal dial that allows you to change aperture. It’s a simple system, and unlike anything else out there. The small button on the side controls your exposure compensation so all controls you need are here besides an ISO button, but I keep it on Auto ISO and it works wonderfully in this way. You can go into the menu before you fire the shot to fine tune your settings if you like but I found the buttons and dials are just about perfect.

Keep in mind this is not a camera to replace a DSLR or traditional mirrorless camera, as this doesn’t have the speed or capabilities of those tech marvels. Instead, this Hasselblad, much like a classic Leica is really more about the experience and for me, it was the most pleasurable camera experience I have ever had from any digital camera. I feel Hasselblad today is on the right track. Releasing quality cameras that are different and unlike anything else when it comes to design, feel, experience and yes, quality. Cameras that inspire and bring you a true pride of ownership rather than cameras trying to be something they are not (by attempting to keep up with the tech giants like Sony, Canon, etc).

Make no mistake. This 907x is heirloom quality folks. For me, I appreciate going back to a simple time when a camera is about the user experience rather than cramming gimmick modes inside (to help sell new bodies every year) and using influencers to push them like crack dealers push crack. Sadly that is how the photo industry works today. Magazine ads have now turned to “influencer ads” where influencers profit greatly off of how many cameras they sell, so they are 24/7 hype machines. You may read this article and think I am hyping this, but that’s not how I work. Those who know me and my history know I get truly excited only when a camera truly excites me. This is why you do not see reviews here for all cameras, or news blips. I have no interest in a Nikon Z6II as I am not into the Nikon ecosystem. I have no interest in Fuji medium format as their bodies are large, bulky and just odd or ugly to me. They may be beautiful to you but until you handle these bodies side by side (Hasselblad vs Fuji Medium Format) it is hard to relay the differences. I suggest trying both if you are in the market for a camera such as this, and going with what speaks to YOUR heart.

I am not here to hype cameras, just talk about the ones I love and feel are worth the money. It’s also why I make almost no money these days with this website, and many months it cost me out of pocket to keep this site running. But I would rather be true to myself rather than pimp out cameras that I feel are average just to make a dollar. I’d rather be me over a caricature or character in a YouTube video even if it cost me views or $$$. As I get older, I feel wiser and more content with life without having to post here every day hyping a new camera. Nope, I will only write about the gear I love, use, and would purchase for myself with my own money.

Make no mistake, this 907X is indeed a true work of art in every way, and I have experienced no quirks, bugs, hiccups, freeze ups or glitches. It works so well and is so far removed from the first X1D which did have glitches and issues when it was first released, before the slew of firmware updates. With that said, again, it is NOT for everyone. Rather it is for a specific type of person and shooter.

What I can do here is tell you what I love about photography and hence, why I love this camera. Maybe you are the same, maybe not. I will also share my early samples and later on many more samples (better) as I use this camera more and more.

What I like…

I like a photographic camera to be just that, a photo tool. Not a video tool that takes photos or vice versa, but a dedicated quality camera with simple menus, a great sensor, great dynamic range, great low light capability, superb color and gentle ethereal tonal subtleties. Yes, the 907x can shoot 2.7k video but I feel it should have been left out. It’s nothing I would ever use and is more like an afterthought. This is in no way a video camera and shouldn’t be. So I ignore the panel on the bottom with the mic input as I will never use this for video. There are much better tools for video for much less.

I love things that are unique that not everyone and their brother has. Today, most mirrorless cameras released are video centric above all else and photo capabilities are becoming an afterthought. I get it, as today it seems there are hundreds of new YouTube channels that start up every single day to review cameras or review something, and they all need video cameras to shoot their content. Youtube drives camera sales, and that’s a fact. It’s the future and the future is here now. Photos/images are mostly being taken with phones above all other devices and written reviews like mine here are a dying breed. So video is where it is at, especially for the younger generation.

The new Sony A7SIII has launched but hey, it’s a video camera. I have a Canon R6, and while it’s great with photos I much prefer it for its video capabilities and is all I need for what I do in the video realm (with better color than the Sony). For photos, the Canon is great but does not get close to the look, feel, dynamic range or detail of the 907x. Even though it is fantastic in its own right due to the stellar lenses offered by Canon for the RF System, it’s a different kind of experience. I chose Canon for my Mirrorless system today and invested in RF lenses for video uses, and occasional photos when I want a more traditional body.

For pure enjoyment, peace and love of the craft though I need something that makes me WANT To pick it up and use it. Something that brings a smile to my face when I hold it and something that again, is not out there being used by the masses. Something that differentiates me and my work from everyone else. For me, that camera today and the foreseeable future is the 907x. 

I like my photo camera to be something special. It’s why I always loved the Leica M, the ORIGINAL Leica SL and the Hasselblad X1D and X1DII. These cameras all have something special about them and how they render a photo. Of course the lenses make the most difference, and Leica and Hasselblad have some beautiful glass for each of these systems. The Hasselblad XCD line includes stunners as does Leica.

The Hasselblad 907x with 45 f/3.5

A Serious Sensor and a body that SLOWS you down.

What I love most about the 50MP sensor here is the dynamic range and low light/high ISO performance. As I said with the X1d, the best I have used in these areas, even today. Highlights are VERY hard to blow with these Hasselblad cameras and that is part of what medium format is all about. When you load a RAW file (and please, shoot RAW here as your images will be so much better for it) you will be blown away by the natural color that is not overblown, or jacked up and the amount of light and dark detail that is present. It’s revelatory. You will see nice skin tones and a depth and smoothness that you just can not get with even full frame offerings. It’s the large sensor and yes indeed, when it comes to image sensors…size matters. For all out image quality, this camera can be breathtaking. The most impressive thing here though is the Dynamic Range and continues to just blow my mind with how much you can rescue form your photos if you screw up the exposure.

BUT…and this is a big BUT…if you are the type of person who likes speed, 20 FPS, 4k60, high res EVF and you just love holding that shutter button down to hear that machine gun sound, you will hate this camera. It’s not for you. This camera is for those who have that inner romance, that feeling of love (and yes this is possible with a camera) when you hold a camera that seems magical to you and for those who want to actually practice the art of photography rather than just shooting some video for a YouTube video. This is an artists tool, and one that can grow with you as you grow. It is for those who understand aperture, shutter speed and depth of field. It is for those who want to connect with the tool as it becomes a part of your senses. The 907x can do this for the right person.

I have slowed down my shooting dramatically, and not just by amount of images I take every year. I take my time and when I see my shot, I set up the camera, frame, focus and take one single image and move on. I do not review my images in the field, rather I wait until I get home. I make some coffee, sit in my chair and load the images hoping there are at least 1 or 2 that I really like. With this camera, it seems no matter what you shoot it just looks appealing, and good. You can click on any of the images in this write up and see them much larger, and much better. The full size 50MP files are stunning and when I open them on my Mac Pro XDR display I am stunned (yes, I splurged for the Mac Pro and XDR display for my long term “until I retire” solution. I have now officially retired my 2013 Mac Pro). The images here, well, they are just average images. They are my very first shots taken on a cool brisk fall day, over just a couple of hours, but they all have that look and depth (be sure to click for larger versions to see what I mean).

I remember the day I bought the original X1D (when it cost $12k for the body and 45 lens) and yes, I waited until a few firmware updates in. I loved it even though it was much more slow, sluggish and quirky then the 907x or X1DII. To be honest, the 907x has given me no issues, no slowdown, no quirks or freeze ups. It’s been perfect so far. I do recommend two batteries as it is a battery eater type of camera. That huge sensor really sucks up the power it seems. With that said, I am able to shoot all day with one battery but I MAYBE shoot 50 images in a day, on a heavy day. My normal is maybe 35, much like a roll of film ; ) When I get home I still have plenty of battery but I know most out there may shoot many more frames than I do in a day and if this is you, then you will need an extra battery.

Focus Pocus

This camera is not going to give you fast focus, as it uses contrast detect only. It can miss or hunt in really low light, and it feels like the AF tech is a few years old. But it’s not that type of camera anyway. Remember back in the day when all cameras were manual focus? Somehow people managed to create works of art in this way that were timeless, and yes, we still can so for me, rather than hinder this kind of camera it adds to its charms and makes me feel nostalgic, warm, fuzzy and well…happy.

But this does have auto focus and it can be speedy in good light. Each lens is different with AF speed and noise. Some lenses are noisier (in sound) than others as the shutter is inside the lens, using leaf shutters. The camera is shutterless but does also have an electronic shutter. I have a Leica M adapter for it, and to use a Leica M lens one must turn on the electronic shutter to use the camera. In that mode, one has to be careful as there is the chance of rolling shutter if you move the camera when you take the shot. Seeing that no one should move the camera when taking a shot, it’s a non issue for me but I do wish this was improved upon.

In a future version, and I hope Hasselblad continues to develop this camera, I would love to see a more advanced battery system, faster/quieter auto focus and rather than seeing a 100MP sensor, keep it at 50mm and just improve on the performance. The beauty of the 907x is that Hasselblad can make different backs for it, so maybe down the road they will release a monochome back, or a low light back. This is when it will get really interesting so I hope they are planning different backs for this system.

I say to Hasselblad “go all in”  as you have built a gorgeous system with the X1DII and 907X along with the lenses in the XCD mount.

The Hasselblad Color is nice. Nothing is exaggerated but is more natural. 


The 907x has a USB C input that is clearly hidden on the side, and the slick door opens up as you push the cable in. You charge the battery in this way and also can tether it to an iPad with this connection. With their Phocus software, you can shoot in the studio, tethered. It’s a beautiful app and very easy to use, just like the camera. I also have Phocus on my desktop and when you use their software your images will indeed look better than if you use Lightroom. It’s also fast and easy to use, so I highly recommend downloading it and giving it a go with your files from the X1D or 907x.

The fact is that wether you are interested in this model, or the X1DII, you are really getting an IQ monster and an experience like no other camera can give you. The feel and style of this is on another level from other manufacturers cameras, and no I did not get any “deal’ on the camera to say these things. I bought it with my own money and paid full price just like everyone else. I get no “kickbacks” as those are a myth, at least I have never, in 13 years of reviews gotten “kickbacks” from any review. To be honest, I haven’t even spoken to Hasselblad about this review as they didn’t respond to my request for a review unit when I emailed them a while back.

When I write it comes from the heart as I speak my true feelings and right now, in 2020, there is no other camera on the market that gets my blood pumping quite like this one does for taking photos. If you are like me, you will enjoy it more than you know. I can also highly recommend the 45 f/3.5 lens for it, or the new 45P which is much less expensive. The f/3.5 version does render in a more ethereal way at times, where the 45P is sharper and a bit flatter. Either lens is fantastic, as is the 30mm, 90mm and 65mm, and if you want more of a 50mm equivalent, the 65 2.8 is GORGEOUS. These lenses are all light, and perfect for the 907x. The 80 1.9 is unreal beautiful but also unreal heavy and costly. Oh, and big ; ) There are some beautiful lenses for this system today, take your pick.

I hope you enjoyed my 907x review. It came from the heart and now that I am done writing, I can go take a drive for the day and shoot : ) Yea. I adore this modern day old school artists tool, and I intend to grow with it for years to come. It’s good to be at peace with a decision such as this. No regrets.

You can buy the 907x at B&H Photo HERE.

I recommend THIS lens and THIS lens.


I do not make enough money with this website these days to even pay for hosting it and due to the immense size of this website and the thousands of reviews it hosts, and over 100,000 images, it costs a lot just to keep it up and running smooth. Many of you find older reviews and newer posts on google, and these are here as a reference, a call back to when you want to check out an older camera or even a new one. There are not too many written websites still around doing long form reviews as most have moved solely to YouTube where there are thousands doing camera reviews and hype. If you appreciate this website, and what it has offered photographers for over well over a decade now you can help simply by using my links that are within these reviews to B&H Photo or Amazon.

You know, the links above that say “you can buy here”. You will pay not a cent more for your product by using my links but in return for you using them I will get 2% back on what you purchase. So if you feel motivated to purchase due to one of my reviews, it would be appreciated if you used my links to purchase. Again, it costs you nothing more but helps me tremendously to keep this site alive. I can only keep this website up for the next decade if you guys enjoy what is presented here, and use my links if you make a purchase as it is the only income source of this website. I have some google ads up, but they do not earn enough to pay for hosting. While I spend less time here than I used to, these days I only share and write about what I feel is worth taking a look at, what drives me, what excites me and what motivates me to shoot. There is lots of hype these days in camera reviews, all based and designed to sell sell sell.

I only want you to use my links if you got something from my content here and are planning a purchase from B&H Photo or Amazon. I thank you all for the years of readership and support! Love to you all!



  1. Dear Sir,
    everything you wrote about Hasselblad I read carefully.
    I completely understood your enthusiasm, I know it very well.
    Nevertheless, I would like to engage you with my rational questions, if I may.

    You were totally enthusiastic about the X1D camera back then.
    After 3 years later, in 2020 you reported the 907X camera with a much greater enthusiasm and you prefer to use the 907X today rather than the X1D camera.

    Your enthusiasm infected me and as a result I now have a big dillema.

    I own X1DII-50C with XCD 3.5/45mm like you had and I now have to consider if a 907X would make me as happy and excited.
    My question is from the technical side to find logical reasons why I should buy a 907X:

    1. what can not (!) the X1DII-50C do, that a 907X can do better and provide more excitement and satisfaction than the X1DII-50C, because both cameras have the same software?
    The 907X even has a smaller monitor and some settings are not even possible without the grip.

    2. is there a technical reason for your affection or is it an emotion, like a love, without wanting to justify it?

    I would be very happy if you had time to give an answer to help me and solve my dillema that maybe many other photgrapher have.

    Thank you very much.
    Best regards

  2. HI Steve its now end of 2021 and I have just tried out the 907x my self. I also am a bit disappointed about the lowlight/high iso noise starting to creep in at 3200. I wonder if I am doing something wrong. How do you expose and what is your develop workflow please? Otherwise great review as always.

    • I can shoot the 907X in low light at 25k ISO and have very useable and nice images. ISO 3200 is never an issue that I have seen. If you see my X1D reviews you will see examples at ISO 25k in a low light club. With crops. The 907x uses the same sensor and has the same exact IQ. I always shoot RAW, and if I shoot at high ISO I usually underexpose a little. Then in the RAW conversion I tweak if needed, though I never use noise reduction. The key is exposure. Thank you.

  3. Hi Steve, congratulations on your review. Thank you for it. I always follow you with pleasure because I appreciate your work and your philosophy. The world has become complicated, right now I am fighting against covid and this further strengthens my thinking that we (or at least I need it) more calm, nature, love towards what we do. I am a professional photographer, I live with photography, but every day always seems to me the first! I have a Leica SL2 now, which I use for both my own projects and commissioned work. Leica is a professional partner and treats me really well, but I have to be honest. I loved the SL 1, which unfortunately I no longer have and I don’t love the 2 so much. Sometimes I really need very large prints, but if it weren’t for that … I think 47 megapixels is too much for an FF sensor, regardless of who produces it. You know. I really don’t understand this need for megapixels from photographers! In any case, it is a time I feel the need for a new tool for my personal projects. I love the Leica M, sometimes I consider the Monochrom, but I don’t know if it’s worth it and probably I’d be more geared towards a medium format. I’d like to find something that doesn’t produce images that are too “digital” but a little more “analog”. Unfortunately, I’m certainly not rich, quite the opposite, and so I have to think about it. What scares me about this Hasselblad is: can it produce files that look too digital? So I’d like to ask you what you thought about it, having processed the raws. I had begun to try a Pentax 645D that a friend lent me and despite being so bulky I like the files it produces, which are a bit reminiscent of film. I got to see some raw files of the Fuji GFX50 R, great price, interesting machine, nice files but even those gave me the feeling of something too digital. Sure, I would also save a lot of money by buying a Pentax but this Hasselblad really attracts me a lot.

  4. Loving the images from this camera! Im looking to use it mainly outdoors, what kind of weather would you be comfortable using (or not) the camera in?

  5. Great review, always!! Your down-to-earth review touches and awakes my mind for photographic passion. Reading this review, I get interested in jumping into the Hasselblad 907x. I wonder if the AE-L function is available on the touch screen. If not, how could you manage it when needed. Thanks.

  6. Great review Steve. Would love to get the Hasselblad 907X 50C here in Hong Kong. But they jacked up the price as always. Question for you, I’m torn between this Hasselblad 907x, Hasselblad X1D II, and the Leica SL 2. Any advice? The Leica SL 2 seems a bit big and heavy, but I do have some Leica lenses. But If I get the Hasselblad, no lens at all. Maybe just get the XCD 45P. Thanks.

    • To be honest, I prefer the original SL to the 2. The 2 is basically a Panasonic S1R, lacks in low light and loses the color signature of the first. Many love the 2 though, so it’s all personal pref. The Hasselblad cameras have a much larger sensor but are a different experience. Slower, not meant for action (though neither is the Leica). If your goal is slow, steady and beautiful photographs the Hasselblad has it. If you want more versatility, and typical features such as 4K video, faster AF, and a great EVF the Leica wins. Really, you can’t go wrong with either and since you have Leica lenses, maybe that is the better move. If you like shallow DOF the 45p will not give much, something like the 65 2.8 will but that’s another $2700.

  7. This camera was a grave disappointment to me. It lacks an exposure lock, which means that it is totally unsuited as a travel camera or for street photography, even though Hasselblad bill it as being suitable. It is hopeless in low light, and heavily pixelated even at 1600 ISO. I am gravely disappointed in it.

    • Simply untrue. This is the best low light camera I have ever shot with, well, tied with the X1D and X1DII. I have large prints, shot at 25,600 in very dark locations that are a tight crop. They look amazing. There is nothing I have found that beats this sensor in low light in these Hasselblad cameras. The key is exposing it correctly. There is nothing pixelated at any ISO, and you can lock exposure for each shot if you desire.

      • I agree with you! I have owned a number of cameras and nothing comes close to the X1D family of cameras for low light, high ISO. I also love the natural colour signature of the camera. I rarely adjusted white balance with my X1D whereas that was a common adjustment I did with other expensive cameras.

  8. That was a real nice review Steve – I really appreciate your cadence and delivery describing the experience with the 907X. It is thoughtful and deliberate approaches like this which reinforces me the art of photography is alive and well – specifically during challenging times like these we are all navigating through.

  9. Just a big thankyou for sharing this experience, Steve. You really make it come alive. And SLOW photography is the way to go.

  10. Sorry Steve, me again. I clicked off your site to look for more details on where I can buy this in the UK and the first place I landed answered my two questions and the answer to them both is YES it seems so now the amex is flexing even harder 🙂

  11. Aw Steve, you’ve done it again! Every month I have a look and tonight I thought I’d check back on your site to see if you were ‘back’ – BOOM! Yet another one of your reviews that informed and enthused me on a new bit of kit I’d kind of heard of but never realised it was real until I saw this. I first came across you nearly 10 years ago when I was searching the web for info on Leica M’s (was an M9 at the time). Long story short I took the plunge and never looked back, I fell in love with the process of using an M and some of my best/fav shots have been taken on the various M’s I’ve owned and own along with my gem collection otherwise known as Leica glass. Tonight I got that same flutter in my belly and I’m going to HAVE to find out more about these and try to see one in the flesh (not easy in these times!). On my shelf I have a pristine (and very rarely used) 500C/M, I’ve just been to pick it up and try to fuse together in my mind this new camera in this old body and the prospect has got the old juices flowing and the amex card flexing! I’ve got 2 questions for you (like the folks above I’m sure I could be less lazy and go and Google it but it would be good to hear the answers from you if poss).
    Firstly, can this become a ‘Digital back’ to my 500?
    Secondly, can you use V mount lenses on this body?

    On a non-camera note, it’s great to see you taking a step back into your site, you look and sound chilled and have obviously had a bit of a lifestyle change so I wish you well. It is such a delicate balancing act to try and put stuff out there that isn’t mainstream, can be regarded as elitist by some but is regarded as a beautiful bit of engineering and tool for a craft by others. You said this is heir-loom quality and I get that, that’s what I think of my M gear and more-so, the lenses I have, they’ll still be around, usable and worth something a long after I’m gone.
    Anyhoo, great to see you (and Debbie) back.

    • Hello, Jim. I have a 500 C/M and the CFV II can be attached to the 500 C/M camera. It is just like taking off the film back. There is a V mount adapter for the 907 camera (and the X1D II) that is available to use V system lens with the 907 / CFV combination. There are some limitations, depending upon the lens.

    • The HB 500CM accepts the back fully. I use the CFV50C back on the HB 500CM, in fact this back is the former back Hasselblad made. So the back of the 907 is more suitable, (has far more functions than my CFV50C)
      The sensor is in one word: GREAT!!! A raw file generates easily a BIG enlargement like 150×120 cm.
      At normal viewing distance like 2 meters such a print looks extremely sharp AND with wonderful color quality !

    • There is an XV-adapter available the 907 body, (price in The Netherlands 239 euro), on the 907 you can use All V lenses. cropfactor is 1,3. I do’nt know how things work in practice. There must be a possability to cock the leafshutter of the CF lenses but all of that can be checked on internet and via the original Hasselbladsite.

  12. Steve,
    Congratulations on both your move and the 907X. A great review. I’m so into the 907X and the idea of taking ones time to shoot life and the beauty of nature. The minimal buttons and menu options are key for me. I got my first camera more than 40 years ago and I never needed anything more than the standard dials.
    I’m torn between the 907X and the X1DII. I need to go check out both (I’m in NJ) when the 907x is on display.
    Thanks again for all of your reviews.

  13. Nice to see you are enjoing another corner of the earth with a WONDERFUL NATURE. Maybe pandemic help us to re-discover beauty in simple things and let all enjoy a different time.

  14. Hi Steve, nice review and I also wish you well in the “sticks”. I wish there were more forests here in NL. Hey, did you try the body with a selection of lenses? I have the impression there is a “blue shift” on a lot of images – I am assuming this is the lens rather than the sensor or the processing? What are your thoughts, or is life really that blue out your way 🙂

    • Ive seen no blue issues on my display which is an Apple Pro XDR. Now, a few were processed to my tastes, as I have done for 13 years but most are just from RAW. Even so, I see no blue shift but on the image of the oil lamp, there was a blue light from the TV on. Thank you.

  15. This is timely. It took me eight month’s to finally get my new 907x 50c and it arrived yesterday.Upon opening the box I was taken back to time’s in the 70’s when I got my 500c and 500elm. This camera brings back all of the excitement and joy that brought you to photography.You’re review is spot on. This camera is not for everyone.But for those who love the art ,Great quality and engineering with few gimmick’s.For me, I agree that this is the most beautiful camera in the world

  16. “Photos/images are mostly being taken with phones above all other devices and written reviews like mine here are a dying breed.”
    I always look forward to your written reviews, Steve. Please don’t ‘sell out’ to doing video reviews.

  17. Thanks for the interesting review. I have a 905 and I still have my old 500c/m with couple of lenses. Can this back be used on those cameras without any serious limitations? I would prefer this over the X1 if the back can be used. I can adapt the old lenses to X1 but not the 905. The 38 is a challenging lens on any digital, and obviously the sensor is smaller than full frame, but it would still be nice to use these old classics.

  18. Great news on your move…. enjoy.
    Bought a Hasselblad 500C in 1965 for my wedding business.. worked great for years & years. There are no ‘bad’ cameras these days. Prefer Leica SL2.

  19. Good you are back on the website Steve.
    Great review as always, this camera is definitely my cup of tea. I also like the slow style shooting, especially when shooting film, as film has become quite expansive by now.
    Your review style is just honest and true, I really appreciate this, you don’t sell your soul for fast cash. Visiting your website somehow always gives me good vibes and I somehow forget the everyday life problems for a moment, maybe it’s just your attitude that rubs off. Kudos to you!

    Kind regards from Austria, Fabian

  20. Hi Steve,
    Lovely to have You back, You have over the years given my countless hours of readings with excellent an passionate reviews.
    Excellent review of 907.

    Wish You and your family a nice living in Your new home 🙂

  21. Great review and welcome back! The new place looks great. Which State did you move to? I also recently picked up an X1Dii after seeing your review and it’s a great camera. It’s like having a Leica M with an EVF. Enjoy your new place and cameras. Be safe!

  22. Hello and thank you for testing so well. Hoping to hold it one day in my hands and allow the adaptation of the V lenses, this is my next purchase (dream).
    thank you

  23. I don’t think this is a camera for me but I totally get where you were coming from with this review. Also enjoyed seeing pics of the new dig. Congrats!

  24. Great, welcome back to the community! I eagerly waited for your reviews, comments, thoughts, and insights. I hope that everyone is fine in your family in these crazy times. Good to see that you found a new camera love – looks like an amazing tool for those who want to get a bit back to the roots of doing photography, but on the level of today’s advanced digital technology. Btw I still meet sometimes people who take their original Hasselblad 500 C(/M) series out of their bag and show me, when they spot my own camera love affair in my hand, a New Mamiya 6, which I prefer for my own personal slow-down trips.

  25. Just happy to have your site back with reviews 🙂 I was thinking about getting a 907x instead of the X1DII, as you can even put it in the 500cm and shoot it like film, but my concern was about sensor dust given that the sensor seems to be very exposed. Can you share your experience with this and if it’s an issue? (PS – if you are able to test this camera with the 500cm and report back that’d be awesome!) Looking forward to more reviews 🙂

  26. it seams we reached to a high level of annoying Camera options and functions that now we are willing to pay more just to get rid of them 🙂 and there is always a marketing strategy that can support both ways and we fall for it every time.

    No doubt it is an amazing camera! but just saying …

    Another example is paying more for a Leica M when removing video and LCD screen 🙂

  27. I can totally relate to this sentiment. I picked up my first Leica M last year, and it took me back to the magic and nostalgia of my dad’s 70s Minolta 35mm I learned on. I’m inspired to take my time, and actually feel joy while shooting. I use my Canon for my commercial work. But the editorial stuff for me is on the camera I can’t wait to pick up.

    I can’t wait to try out the 907x and x1d.

  28. It has been too long since you last posted a camera review, and I’m glad to see you back.

    I do like audio system reviews, too, BTW, even though that isn’t my passion. Audio gear is very interesting in its own right, and I think if I had more money to throw around I could probably make that into a fun little hobby. I like the idea of audio system as installations – almost like installation art. Old-school tape deck, CD player, valve (or tube) amplifier, the lot. I don’t like merely having an iPhone + Bluetooth speaker. That’s for the bathroom, not the living room!

    I’m going to agree with you that the 907X is somewhat special, even if I don’t think it’s the most beautiful. I assume you can use this as a digital back, right? I assume that’s what the cord is for. And speaking of backs, I suspect that there will be a monochrome back eventually. Even Fujifilm is making a monochrome GFX 50R, according to rumour.

    Maybe this camera isn’t for me, but I think we definitely need diversity in the market. I like the idea of owning an SL2 or an A7sIII, if money were no object, but that conventional form factor isn’t as endearing or interesting as the 907X.

    There are lots of SLR and RF lenses that can work with this sensor format, so there is a lot of experimenting to do. Who knows, maybe some of the pancake SLR lenses might work, which would make for a very compact walkabout camera.

    There is also the option of using SLR lenses with a TC, which I think could make sense, depending on the lens. Although after a point things could get a bit bulky. For example, imagine, just for arguments’ sake, a Leica 60mm Macro Elmarit with a 1.4x TC. Now it’s an 85mm f/4 that can focus even closer than before, with an image circle that can easily cover the Hasselblad’s sensor.

    As for the ZX1, I haven’t used it, and I have no plans to use it. I don’t know why anyone would choose that over the 907X, given the the price is so high. I’m a Zeiss fan, but this camera makes zero sense to me. I’d rather the Q2, quite frankly, and even that isn’t a camera that I’d buy. I don’t want to futz with images, I want them to be ready to export with minimal or no corrections necessary. So the ZX1 isn’t actually helping the photographer at all.

    You have a point about video reviews – it seems to be the thing these days. And fair enough, too. However, blogs have their place, too, and well written reviews are preferable to videos IMHO. That’s why I love Thorsten Overgaard’s site so much – he has a way of writing which I really like.

    But what I prefer to video is a good podcast that I can listen to while walking or driving. I’d like you to consider doing a podcast, even just once now and then. You would basically have a guest on and you’d have a back-and-forth about whatever you were talking about – audio components, cameras, reminiscing about the M9 days, etc. Just a thought.

    Anyway, I have a camera review that I’m going to send you soon. It’s a bit unusual but there is a point to it. And, while I’m talking about submitting reviews, would you consider reviews or articles about audio gear as well? Just curious. I have nothing worth saying about Hi-Fi stuff ATM, but I might some day.

    Have a great week!

  29. Hey Steve,
    When I first saw this camera, I almost predicted your response and review. That said, I’ve regressed to old leica R lenses and the SL largely based on the strength of your earlier reviews despite my dalliance with newer gear. Loved the color but not a fan of the focal length for portraits. I know that the xcd can take M lenses. Wonder how this would do with the leica or voigtlander portrait lenses. Problem will be the absence of a leaf shutter.

  30. “Just peace, beauty and a new way of looking at life. As I get older, what is more important to me is what is more important for life. Love, family, friends, low stress, happiness and doing what we enjoy.”

    This made me so happy Debby Stevie i nearly have tears in my eyes

  31. A lot of people won’t understand the appeal of something like this, but I get it. I appreciate a camera for much more than the simple functions and features, which is why I’ve always been drawn to Leica. That said, I think for me personally I would rather have a X1Dii.

    Good to see you posting again, and congrats on the move! As much as I love my annual Scottsdale golf trips, I always say I wouldn’t want to live there full time.
    The PNW is home for me!

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